Personality-Driven Social Multimedia Content Recommendation

Social media marketing plays a vital role in promoting brand and product values to wide audiences. In order to boost their advertising revenues, global media buying platforms such as Facebook Ads constantly reduce the reach of branded organic posts, pushing brands to spend more on paid media ads. In order to run organic and paid social media marketing efficiently, it is necessary to understand the audience, tailoring the content to fit their interests and online behaviours, which is impossible to do manually at a large scale. At the same time, various personality type categorization schemes such as the Myers-Briggs Personality Type indicator make it possible to reveal the dependencies between personality traits and user content preferences on a wider scale by categorizing audience behaviours in a unified and structured manner. This problem is yet to be studied in depth by the research community, while the level of impact of different personality traits on content recommendation accuracy has not been widely utilised and comprehensively evaluated so far. Specifically, in this work we investigate the impact of human personality traits on the content recommendation model by applying a novel personality-driven multi-view content recommender system called Personality Content Marketing Recommender Engine, or PersiC. Our experimental results and real-world case study demonstrate not just PersiC's ability to perform efficient human personality-driven multi-view content recommendation, but also allow for actionable digital ad strategy recommendations, which when deployed are able to improve digital advertising efficiency by over 420% as compared to the original human-guided approach.

DetIE: Multilingual Open Information Extraction Inspired by Object Detection

State of the art neural methods for open information extraction (OpenIE) usually extract triplets (or tuples) iteratively in an autoregressive or predicate-based manner in order not to produce duplicates. In this work, we propose a different approach to the problem that can be equally or more successful. Namely, we present a novel single-pass method for OpenIE inspired by object detection algorithms from computer vision. We use an order-agnostic loss based on bipartite matching that forces unique predictions and a Transformer-based encoder-only architecture for sequence labeling. The proposed approach is faster and shows superior or similar performance in comparison with state of the art models on standard benchmarks in terms of both quality metrics and inference time. Our model sets the new state of the art performance of 67.7% F1 on CaRB evaluated as OIE2016 while being 3.35x faster at inference than previous state of the art. We also evaluate the multilingual version of our model in the zero-shot setting for two languages and introduce a strategy for generating synthetic multilingual data to fine-tune the model for each specific language. In this setting, we show performance improvement 15% on multilingual Re-OIE2016, reaching 75% F1 for both Portuguese and Spanish languages. Code and models are available at https://github.com/sberbank-ai/DetIE.

Near-Zero-Shot Suggestion Mining with a Little Help from WordNet

In this work, we explore the constructive side of online reviews: advice, tips, requests, and suggestions that users provide about goods, venues, services, and other items of interest. To reduce training costs and annotation efforts needed to build a classifier for a specific label set, we present and evaluate several entailment-based zero-shot approaches to suggestion classification in a label-fully-unseen fashion. In particular, we introduce the strategy of assigning target class labels to sentences in English language with user intentions, which significantly improves prediction quality. The proposed strategies are evaluated with a comprehensive experimental study that validated our results both quantitatively and qualitatively.

Improving unsupervised neural aspect extraction for online discussions using out-of-domain classification

Deep learning architectures based on self-attention have recently achieved and surpassed state of the art results in the task of unsupervised aspect extraction and topic modeling. While models such as neural attention-based aspect extraction (ABAE) have been successfully applied to user-generated texts, they are less coherent when applied to traditional data sources such as news articles and newsgroup documents. In this work, we introduce a simple approach based on sentence filtering in order to improve topical aspects learned from newsgroups-based content without modifying the basic mechanism of ABAE. We train a probabilistic classifier to distinguish between out-of-domain texts (outer dataset) and in-domain texts (target dataset). Then, during data preparation we filter out sentences that have a low probability of being in-domain and train the neural model on the remaining sentences. The positive effect of sentence filtering on topic coherence is demonstrated in comparison to aspect extraction models trained on unfiltered texts.

The Russian Drug Reaction Corpus and Neural Models for Drug Reactions and Effectiveness Detection in User Reviews

The Russian Drug Reaction Corpus (RuDReC) is a new partially annotated corpus of consumer reviews in Russian about pharmaceutical products for the detection of health-related named entities and the effectiveness of pharmaceutical products. The corpus itself consists of two parts, the raw one and the labelled one. The raw part includes 1.4 million health-related user-generated texts collected from various Internet sources, including social media. The labelled part contains 500 consumer reviews about drug therapy with drug- and disease-related information. Labels for sentences include health-related issues or their absence. The sentences with one are additionally labelled at the expression level for identification of fine-grained subtypes such as drug classes and drug forms, drug indications, and drug reactions. Further, we present a baseline model for named entity recognition (NER) and multi-label sentence classification tasks on this corpus. The macro F1 score of 74.85% in the NER task was achieved by our RuDR-BERT model. For the sentence classification task, our model achieves the macro F1 score of 68.82% gaining 7.47% over the score of BERT model trained on Russian data. We make the RuDReC corpus and pretrained weights of domain-specific BERT models freely available at https://github.com/cimm-kzn/RuDReC

High-Resolution Daytime Translation Without Domain Labels

Modeling daytime changes in high resolution photographs, e.g., re-rendering the same scene under different illuminations typical for day, night, or dawn, is a challenging image manipulation task. We present the high-resolution daytime translation (HiDT) model for this task. HiDT combines a generative image-to-image model and a new upsampling scheme that allows to apply image translation at high resolution. The model demonstrates competitive results in terms of both commonly used GAN metrics and human evaluation. Importantly, this good performance comes as a result of training on a dataset of still landscape images with no daytime labels available. Our results are available at https://saic-mdal.github.io/HiDT/.

CommentsRadar: Dive into Unique Data on All Comments on the Web

We introduce an entity-centric search engineCommentsRadarthatpairs entity queries with articles and user opinions covering a widerange of topics from top commented sites. The engine aggregatesarticles and comments for these articles, extracts named entities,links them together and with knowledge base entries, performssentiment analysis, and aggregates the results, aiming to mine fortemporal trends and other insights. In this work, we present thegeneral engine, discuss the models used for all steps of this pipeline,and introduce several case studies that discover important insightsfrom online commenting data.

Free-Lunch Saliency via Attention in Atari Agents

We propose a new approach to visualize saliency maps for deep neural network models and apply it to deep reinforcement learning agents trained on Atari environments. Our method adds an attention module that we call FLS (Free Lunch Saliency) to the feature extractor from an established baseline (Mnih et al., 2015). This addition results in a trainable model that can produce saliency maps, i.e., visualizations of the importance of different parts of the input for the agent's current decision making. We show experimentally that a network with an FLS module exhibits performance similar to the baseline (i.e., it is "free", with no performance cost) and can be used as a drop-in replacement for reinforcement learning agents. We also design another feature extractor that scores slightly lower but provides higher-fidelity visualizations. In addition to attained scores, we report saliency metrics evaluated on the Atari-HEAD dataset of human gameplay.

Breast Tumor Cellularity Assessment using Deep Neural Networks

Breast cancer is one of the main causes of death worldwide. Histopathological cellularity assessment of residual tumors in post-surgical tissues is used to analyze a tumor's response to a therapy. Correct cellularity assessment increases the chances of getting an appropriate treatment and facilitates the patient's survival. In current clinical practice, tumor cellularity is manually estimated by pathologists; this process is tedious and prone to errors or low agreement rates between assessors. In this work, we evaluated three strong novel Deep Learning-based approaches for automatic assessment of tumor cellularity from post-treated breast surgical specimens stained with hematoxylin and eosin. We validated the proposed methods on the BreastPathQ SPIE challenge dataset that consisted of 2395 image patches selected from whole slide images acquired from 64 patients. Compared to expert pathologist scoring, our best performing method yielded the Cohen's kappa coefficient of 0.70 (vs. 0.42 previously known in literature) and the intra-class correlation coefficient of 0.89 (vs. 0.83). Our results suggest that Deep Learning-based methods have a significant potential to alleviate the burden on pathologists, enhance the diagnostic workflow, and, thereby, facilitate better clinical outcomes in breast cancer treatment.