Developing Multi-Task Recommendations with Long-Term Rewards via Policy Distilled Reinforcement Learning

With the explosive growth of online products and content, recommendation techniques have been considered as an effective tool to overcome information overload, improve user experience, and boost business revenue. In recent years, we have observed a new desideratum of considering long-term rewards of multiple related recommendation tasks simultaneously. The consideration of long-term rewards is strongly tied to business revenue and growth. Learning multiple tasks simultaneously could generally improve the performance of individual task due to knowledge sharing in multi-task learning. While a few existing works have studied long-term rewards in recommendations, they mainly focus on a single recommendation task. In this paper, we propose {\it PoDiRe}: a \underline{po}licy \underline{di}stilled \underline{re}commender that can address long-term rewards of recommendations and simultaneously handle multiple recommendation tasks. This novel recommendation solution is based on a marriage of deep reinforcement learning and knowledge distillation techniques, which is able to establish knowledge sharing among different tasks and reduce the size of a learning model. The resulting model is expected to attain better performance and lower response latency for real-time recommendation services. In collaboration with Samsung Game Launcher, one of the world's largest commercial mobile game platforms, we conduct a comprehensive experimental study on large-scale real data with hundreds of millions of events and show that our solution outperforms many state-of-the-art methods in terms of several standard evaluation metrics.

Micro- and Macro-Level Churn Analysis of Large-Scale Mobile Games

As mobile devices become more and more popular, mobile gaming has emerged as a promising market with billion-dollar revenues. A variety of mobile game platforms and services have been developed around the world. A critical challenge for these platforms and services is to understand the churn behavior in mobile games, which usually involves churn at micro level (between an app and a specific user) and macro level (between an app and all its users). Accurate micro-level churn prediction and macro-level churn ranking will benefit many stakeholders such as game developers, advertisers, and platform operators. In this paper, we present the first large-scale churn analysis for mobile games that supports both micro-level churn prediction and macro-level churn ranking. For micro-level churn prediction, in view of the common limitations of the state-of-the-art methods built upon traditional machine learning models, we devise a novel semi-supervised and inductive embedding model that jointly learns the prediction function and the embedding function for user-app relationships. We model these two functions by deep neural networks with a unique edge embedding technique that is able to capture both contextual information and relationship dynamics. We also design a novel attributed random walk technique that takes into consideration both topological adjacency and attribute similarities. To address macro-level churn ranking, we propose to construct a relationship graph with estimated micro-level churn probabilities as edge weights and adapt link analysis algorithms on the graph. We devise a simple algorithm SimSum and adapt two more advanced algorithms PageRank and HITS. The performance of our solutions for the two-level churn analysis problems is evaluated on real-world data collected from the Samsung Game Launcher platform.

Streaming Network Embedding through Local Actions

Recently, considerable research attention has been paid to network embedding, a popular approach to construct feature vectors of vertices. Due to the curse of dimensionality and sparsity in graphical datasets, this approach has become indispensable for machine learning tasks over large networks. The majority of existing literature has considered this technique under the assumption that the network is static. However, networks in many applications, nodes and edges accrue to a growing network as a streaming. A small number of very recent results have addressed the problem of embedding for dynamic networks. However, they either rely on knowledge of vertex attributes, suffer high-time complexity or need to be re-trained without closed-form expression. Thus the approach of adapting the existing methods to the streaming environment faces non-trivial technical challenges. These challenges motivate developing new approaches to the problems of streaming network embedding. In this paper, We propose a new framework that is able to generate latent features for new vertices with high efficiency and low complexity under specified iteration rounds. We formulate a constrained optimization problem for the modification of the representation resulting from a stream arrival. We show this problem has no closed-form solution and instead develop an online approximation solution. Our solution follows three steps: (1) identify vertices affected by new vertices, (2) generate latent features for new vertices, and (3) update the latent features of the most affected vertices. The generated representations are provably feasible and not far from the optimal ones in terms of expectation. Multi-class classification and clustering on five real-world networks demonstrate that our model can efficiently update vertex representations and simultaneously achieve comparable or even better performance.

A Semi-Supervised and Inductive Embedding Model for Churn Prediction of Large-Scale Mobile Games

Mobile gaming has emerged as a promising market with billion-dollar revenues. A variety of mobile game platforms and services have been developed around the world. One critical challenge for these platforms and services is to understand user churn behavior in mobile games. Accurate churn prediction will benefit many stakeholders such as game developers, advertisers, and platform operators. In this paper, we present the first large-scale churn prediction solution for mobile games. In view of the common limitations of the state-of-the-art methods built upon traditional machine learning models, we devise a novel semi-supervised and inductive embedding model that jointly learns the prediction function and the embedding function for user-app relationships. We model these two functions by deep neural networks with a unique edge embedding technique that is able to capture both contextual information and relationship dynamics. We also design a novel attributed random walk technique that takes into consideration both topological adjacency and attribute similarities. To evaluate the performance of our solution, we collect real-world data from the Samsung Game Launcher platform that includes tens of thousands of games and hundreds of millions of user-app interactions. The experimental results with this data demonstrate the superiority of our proposed model against existing state-of-the-art methods.