The Scaling Paradox in Human-AI Collaboration

The discovery of scaling laws has highlighted the extraordinary potential of AI systems with a striking empirical pattern: as AI systems scale, their capabilities tend to improve predictably. Yet, in real-world applications, AI rarely operates in isolation; instead, it often works alongside humans, raising the question of whether these gains persist in human-AI collaboration. In this work, we develop an analytical model to examine when the empirical scaling benefits of AI translate into improved human-AI joint system performance. We demonstrate that the performance of a human-AI system can scale positively as the AI scales up-provided that humans have an accurate perception of the AI's capabilities. Human misperception, however, can fundamentally alter this relationship: i) when humans over-perceive the AI's capabilities, a scaling paradox may arise, in which greater AI scale reduces overall system performance and amplifies firm-level profit losses, and (ii) when humans under-perceive the AI's capabilities, performance still improves with scale but at a substantially slower rate. We further show that firms can actively manage these distortions through operational policies such as cost internalization and perception alignment, whose effectiveness depends on the economics of AI deployment and the direction of human misperception. These findings suggest that organizations may benefit more from managing the human-AI interface than from simply investing in larger, more expensive AI systems. More broadly, our results suggest that AI scaling should be viewed not only as a technological challenge, but also as a behavioral and operational one, and caution against the view that larger AI systems will automatically lead to better operational outcomes. Whether AI scaling creates value ultimately depends on how increased AI capabilities shape human beliefs and collaborative efforts.

Generative Augmented Inference

Data-driven operations management often relies on parameters estimated from costly human-generated labels. Recent advances in large language models (LLMs) and other AI systems offer inexpensive auxiliary data, but introduce a new challenge: AI outputs are not direct observations of the target outcomes, but could involve high-dimensional representations with complex and unknown relationships to human labels. Conventional methods leverage AI predictions as direct proxies for true labels, which can be inefficient or unreliable when this relationship is weak or misspecified. We propose Generative Augmented Inference (GAI), a general framework that incorporates AI-generated outputs as informative features for estimating models of human-labeled outcomes. GAI uses an orthogonal moment construction that enables consistent estimation and valid inference with flexible, nonparametric relationship between LLM-generated outputs and human labels. We establish asymptotic normality and show a "safe default" property: relative to human-data-only estimators, GAI weakly improves estimation efficiency under arbitrary auxiliary signals and yields strict gains whenever the auxiliary information is predictive. Empirically, GAI outperforms benchmarks across diverse settings. In conjoint analysis with weak auxiliary signals, GAI reduces estimation error by about 50% and lowers human labeling requirements by over 75%. In retail pricing, where all methods access the same auxiliary inputs, GAI consistently outperforms alternative estimators, highlighting the value of its construction rather than differences in information. In health insurance choice, it cuts labeling requirements by over 90% while maintaining decision accuracy. Across applications, GAI improves confidence interval coverage without inflating width. Overall, GAI provides a principled and scalable approach to integrating AI-generated information.

Large Language Models for Market Research: A Data-augmentation Approach

Large Language Models (LLMs) have transformed artificial intelligence by excelling in complex natural language processing tasks. Their ability to generate human-like text has opened new possibilities for market research, particularly in conjoint analysis, where understanding consumer preferences is essential but often resource-intensive. Traditional survey-based methods face limitations in scalability and cost, making LLM-generated data a promising alternative. However, while LLMs have the potential to simulate real consumer behavior, recent studies highlight a significant gap between LLM-generated and human data, with biases introduced when substituting between the two. In this paper, we address this gap by proposing a novel statistical data augmentation approach that efficiently integrates LLM-generated data with real data in conjoint analysis. Our method leverages transfer learning principles to debias the LLM-generated data using a small amount of human data. This results in statistically robust estimators with consistent and asymptotically normal properties, in contrast to naive approaches that simply substitute human data with LLM-generated data, which can exacerbate bias. We validate our framework through an empirical study on COVID-19 vaccine preferences, demonstrating its superior ability to reduce estimation error and save data and costs by 24.9\% to 79.8\%. In contrast, naive approaches fail to save data due to the inherent biases in LLM-generated data compared to human data. Another empirical study on sports car choices validates the robustness of our results. Our findings suggest that while LLM-generated data is not a direct substitute for human responses, it can serve as a valuable complement when used within a robust statistical framework.

Smart Feasibility Pump: Reinforcement Learning for (Mixed) Integer Programming

In this work, we propose a deep reinforcement learning (DRL) model for finding a feasible solution for (mixed) integer programming (MIP) problems. Finding a feasible solution for MIP problems is critical because many successful heuristics rely on a known initial feasible solution. However, it is in general NP-hard. Inspired by the feasibility pump (FP), a well-known heuristic for searching feasible MIP solutions, we develop a smart feasibility pump (SFP) method using DRL. In addition to multi-layer perception (MLP), we propose a novel convolution neural network (CNN) structure for the policy network to capture the hidden information of the constraint matrix of the MIP problem. Numerical experiments on various problem instances show that SFP significantly outperforms the classic FP in terms of the number of steps required to reach the first feasible solution. Moreover, the CNN structure works without the projection of the current solution as the input, which saves the computational effort at each step of the FP algorithms to find projections. This highlights the representational power of the CNN structure.