Abstract:Modeling high-order feature interactions efficiently is a central challenge in click-through rate and conversion rate prediction. Modern industrial recommender systems are predominantly built upon deep learning recommendation models, where the interaction backbone plays a critical role in determining both predictive performance and system efficiency. However, existing interaction modules often struggle to simultaneously achieve strong interaction capacity, high computational efficiency, and good scalability, resulting in limited ROI when models are scaled under strict production constraints. In this work, we propose MLCC, a structured feature interaction architecture that organizes feature crosses through hierarchical compression and dynamic composition, which can efficiently capture high-order feature dependencies while maintaining favorable computational complexity. We further introduce MC-MLCC, a Multi-Channel extension that decomposes feature interactions into parallel subspaces, enabling efficient horizontal scaling with improved representation capacity and significantly reduced parameter growth. Extensive experiments on three public benchmarks and a large-scale industrial dataset show that our proposed models consistently outperform strong DLRM-style baselines by up to 0.52 AUC, while reducing model parameters and FLOPs by up to 26$\times$ under comparable performance. Comprehensive scaling analyses demonstrate stable and predictable scaling behavior across embedding dimension, head number, and channel count, with channel-based scaling achieving substantially better efficiency than conventional embedding inflation. Finally, online A/B testing on a real-world advertising platform validates the practical effectiveness of our approach, which has been widely adopted in Bilibili advertising system under strict latency and resource constraints.
Abstract:Generating or editing images directly from Neural signals has immense potential at the intersection of neuroscience, vision, and Brain-computer interaction. In this paper, We present Uni-Neur2Img, a unified framework for neural signal-driven image generation and editing. The framework introduces a parameter-efficient LoRA-based neural signal injection module that independently processes each conditioning signal as a pluggable component, facilitating flexible multi-modal conditioning without altering base model parameters. Additionally, we employ a causal attention mechanism accommodate the long-sequence modeling demands of conditional generation tasks. Existing neural-driven generation research predominantly focuses on textual modalities as conditions or intermediate representations, resulting in limited exploration of visual modalities as direct conditioning signals. To bridge this research gap, we introduce the EEG-Style dataset. We conduct comprehensive evaluations across public benchmarks and self-collected neural signal datasets: (1) EEG-driven image generation on the public CVPR40 dataset; (2) neural signal-guided image editing on the public Loongx dataset for semantic-aware local modifications; and (3) EEG-driven style transfer on our self-collected EEG-Style dataset. Extensive experimental results demonstrate significant improvements in generation fidelity, editing consistency, and style transfer quality while maintaining low computational overhead and strong scalability to additional modalities. Thus, Uni-Neur2Img offers a unified, efficient, and extensible solution for bridging neural signals and visual content generation.