Cross-National Information Attacks: A Two-Decade Analysis of Troll Behavior in Korea

Coordinated foreign influence operations pose a growing threat to online platforms, but detecting state-linked troll activity and tracking its evolution remain challenging. This paper presents an explainable machine learning framework for theory-guided detection and longitudinal analysis of suspected trolling within Korean online news comment sections. Our hierarchical model classifies comments along three dimensions central to influence campaigns: foreign origin, moral-emotional framing, and target country. To support explainability, it also extracts brief span-level textual evidence that provides human-interpretable rationales. We apply the approach to 112M South Korean news comments authored by 4M users over nearly 20 years, identifying 23,998 accounts exhibiting behavior consistent with coordinated manipulation. Analyzing these accounts, we find that they predominantly rely on morally condemning rhetoric rather than direct promotion of foreign-aligned narratives; this rhetoric receives significantly higher user engagement. Among the highest-engagement comments, the moral condemnation most frequently targets domestic political figures (e.g., presidents or party leaders) on both the left and the right, potentially amplifying polarization. Our framework supports transparent platform governance through explainable, evidence-based moderation. These observed rhetorical and engagement patterns can inform how platforms and observatories prioritize defenses and intervene before harmful narrative-target combinations achieve widespread reach.

Moral Outrage Shapes Commitments Beyond Attention: Multimodal Moral Emotions on YouTube in Korea and the US

Understanding how media rhetoric shapes audience engagement is crucial in the attention economy. This study examines how moral emotional framing by mainstream news channels on YouTube influences user behavior across Korea and the United States. To capture the platform's multimodal nature, combining thumbnail images and video titles, we develop a multimodal moral emotion classifier by fine tuning a vision language model. The model is trained on human annotated multimodal datasets in both languages and applied to approximately 400,000 videos from major news outlets. We analyze engagement levels including views, likes, and comments, representing increasing degrees of commitment. The results show that other condemning rhetoric expressions of moral outrage that criticize others morally consistently increase all forms of engagement across cultures, with effects ranging from passive viewing to active commenting. These findings suggest that moral outrage is a particularly effective emotional strategy, attracting not only attention but also active participation. We discuss concerns about the potential misuse of other condemning rhetoric, as such practices may deepen polarization by reinforcing in group and out group divisions. To facilitate future research and ensure reproducibility, we publicly release our Korean and English multimodal moral emotion classifiers.