PRISM-X: Experiments on Personalised Fine-Tuning with Human and Simulated Users

Personalisation is a standard feature of conversational AI systems used by millions; yet, the efficacy of personalisation methods is often evaluated in academic research using simulated users rather than real people. This raises questions about how users and their simulated counterparts differ in interaction patterns and judgements, as well as whether personalisation is best achieved through context-based prompting or weight-based fine-tuning. Here, in a large-scale within-subject experiment, we re-recruit 530 participants from 52 countries two years after they gave their preferences in the PRISM dataset (Kirk et al., 2024) to evaluate personalised and non-personalised language models in blinded multi-turn conversations. We find preference fine-tuning (P-DPO, Li et al., 2024) significantly outperforms both a generic model and personalised prompting but adapting to individual preference data yields marginal gains over training on pooled preferences from a diverse population. Beyond length biases, fine-tuning amplifies sycophancy and relationship-seeking behaviours that people reward in short-term evaluations but which may introduce deleterious long-term consequences. Replicating this within-subject experiment with simulated users recovers aggregate model hierarchies but simulators perform far below human self-consistency baselines for individual judgements, discuss different topics, exhibit amplified position biases, and produce feedback dynamics that diverge from humans.

When Do LLM Preferences Predict Downstream Behavior?

Preference-driven behavior in LLMs may be a necessary precondition for AI misalignment such as sandbagging: models cannot strategically pursue misaligned goals unless their behavior is influenced by their preferences. Yet prior work has typically prompted models explicitly to act in specific ways, leaving unclear whether observed behaviors reflect instruction-following capabilities vs underlying model preferences. Here we test whether this precondition for misalignment is present. Using entity preferences as a behavioral probe, we measure whether stated preferences predict downstream behavior in five frontier LLMs across three domains: donation advice, refusal behavior, and task performance. Conceptually replicating prior work, we first confirm that all five models show highly consistent preferences across two independent measurement methods. We then test behavioral consequences in a simulated user environment. We find that all five models give preference-aligned donation advice. All five models also show preference-correlated refusal patterns when asked to recommend donations, refusing more often for less-preferred entities. All preference-related behaviors that we observe here emerge without instructions to act on preferences. Results for task performance are mixed: on a question-answering benchmark (BoolQ), two models show small but significant accuracy differences favoring preferred entities; one model shows the opposite pattern; and two models show no significant relationship. On complex agentic tasks, we find no evidence of preference-driven performance differences. While LLMs have consistent preferences that reliably predict advice-giving behavior, these preferences do not consistently translate into downstream task performance.