A Preliminary Study of ChatGPT on News Recommendation: Personalization, Provider Fairness, Fake News

Online news platforms commonly employ personalized news recommendation methods to assist users in discovering interesting articles, and many previous works have utilized language model techniques to capture user interests and understand news content. With the emergence of large language models like GPT-3 and T-5, a new recommendation paradigm has emerged, leveraging pre-trained language models for making recommendations. ChatGPT, with its user-friendly interface and growing popularity, has become a prominent choice for text-based tasks. Considering the growing reliance on ChatGPT for language tasks, the importance of news recommendation in addressing social issues, and the trend of using language models in recommendations, this study conducts an initial investigation of ChatGPT's performance in news recommendations, focusing on three perspectives: personalized news recommendation, news provider fairness, and fake news detection. ChatGPT has the limitation that its output is sensitive to the input phrasing. We therefore aim to explore the constraints present in the generated responses of ChatGPT for each perspective. Additionally, we investigate whether specific prompt formats can alleviate these constraints or if these limitations require further attention from researchers in the future. We also surpass fixed evaluations by developing a webpage to monitor ChatGPT's performance on weekly basis on the tasks and prompts we investigated. Our aim is to contribute to and encourage more researchers to engage in the study of enhancing news recommendation performance through the utilization of large language models such as ChatGPT.

PBNR: Prompt-based News Recommender System

Online news platforms often use personalized news recommendation methods to help users discover articles that align with their interests. These methods typically predict a matching score between a user and a candidate article to reflect the user's preference for the article. Some previous works have used language model techniques, such as the attention mechanism, to capture users' interests based on their past behaviors, and to understand the content of articles. However, these existing model architectures require adjustments if additional information is taken into account. Pre-trained large language models, which can better capture word relationships and comprehend contexts, have seen a significant development in recent years, and these pre-trained models have the advantages of transfer learning and reducing the training time for downstream tasks. Meanwhile, prompt learning is a newly developed technique that leverages pre-trained language models by building task-specific guidance for output generations. To leverage textual information in news articles, this paper introduces the pre-trained large language model and prompt-learning to the community of news recommendation. The proposed model "prompt-based news recommendation" (PBNR) treats the personalized news recommendation as a text-to-text language task and designs personalized prompts to adapt to the pre-trained language model -- text-to-text transfer transformer (T5). Experimental studies using the Microsoft News dataset show that PBNR is capable of making accurate recommendations by taking into account various lengths of past behaviors of different users. PBNR can also easily adapt to new information without changing the model architecture and the training objective. Additionally, PBNR can make recommendations based on users' specific requirements, allowing human-computer interaction in the news recommendation field.