Abstract:Generative AI (GenAI) deployment in the workplace is accelerating rapidly. Nevertheless, questions of who adopts, who benefits, and who is left behind and why are still understudied. In this paper, we investigate these dynamics in the context of a multinational tech company transitioning from a legacy Human Resources (HR) search system to a GenAI-supported system, analyzing search log data, survey data (n=25), and ten semi-structured interviews. Our findings show that adoption depended on the fit between the GenAI system's design assumptions and employees' work positionalities (role, spoken language, tenure). Further, we find that employees' trust in GenAI answers was built through source-checking, comparison among systems, and seeking input from colleagues or HR when in doubt. Our contribution is twofold. First, we provide empirical evidence of workplace GenAI adoption during a live organizational transition, showing that adoption is influenced by factors such as situational fit, search literacy, and trust calibration. It is also further shaped by knowledge conditions such as the system's content quality, employee training, and guidance. Second, we translate these findings into design considerations for inclusive deployment and adoption in high-stakes environments such as HR. We argue that organizations should design systems considering the role and context-sensitive benefits they yield to different social groups. They also need to treat the organizational knowledge infrastructure as AI infrastructure to improve the accountability and usability of GenAI systems
Abstract:Although large language models (LLMs) are increasingly trained using human feedback for safety and alignment with human values, alignment decisions often overlook human social diversity. This study examines how incorporating pluralistic values affects LLM behavior by systematically evaluating demographic variation and design parameters in the alignment pipeline. We collected alignment data from US and German participants (N = 1,095, 27,375 ratings) who rated LLM responses across five dimensions: Toxicity, Emotional Awareness (EA), Sensitivity, Stereotypical Bias, and Helpfulness. We fine-tuned multiple Large Language Models and Large Reasoning Models using preferences from different social groups while varying rating scales, disagreement handling methods, and optimization techniques. The results revealed systematic demographic effects: male participants rated responses 18% less toxic than female participants; conservative and Black participants rated responses 27.9% and 44% more emotionally aware than liberal and White participants, respectively. Models fine-tuned on group-specific preferences exhibited distinct behaviors. Technical design choices showed strong effects: the preservation of rater disagreement achieved roughly 53% greater toxicity reduction than majority voting, and 5-point scales yielded about 22% more reduction than binary formats; and Direct Preference Optimization (DPO) consistently outperformed Group Relative Policy Optimization (GRPO) in multi-value optimization. These findings represent a preliminary step in answering a critical question: How should alignment balance expert-driven and user-driven signals to ensure both safety and fair representation?