Learning to Represent Human Motives for Goal-directed Web Browsing

Motives or goals are recognized in psychology literature as the most fundamental drive that explains and predicts why people do what they do, including when they browse the web. Although providing enormous value, these higher-ordered goals are often unobserved, and little is known about how to leverage such goals to assist people's browsing activities. This paper proposes to take a new approach to address this problem, which is fulfilled through a novel neural framework, Goal-directed Web Browsing (GoWeB). We adopt a psychologically-sound taxonomy of higher-ordered goals and learn to build their representations in a structure-preserving manner. Then we incorporate the resulting representations for enhancing the experiences of common activities people perform on the web. Experiments on large-scale data from Microsoft Edge web browser show that GoWeB significantly outperforms competitive baselines for in-session web page recommendation, re-visitation classification, and goal-based web page grouping. A follow-up analysis further characterizes how the variety of human motives can affect the difference observed in human behavioral patterns.

Long Document Ranking with Query-Directed Sparse Transformer

The computing cost of transformer self-attention often necessitates breaking long documents to fit in pretrained models in document ranking tasks. In this paper, we design Query-Directed Sparse attention that induces IR-axiomatic structures in transformer self-attention. Our model, QDS-Transformer, enforces the principle properties desired in ranking: local contextualization, hierarchical representation, and query-oriented proximity matching, while it also enjoys efficiency from sparsity. Experiments on one fully supervised and three few-shot TREC document ranking benchmarks demonstrate the consistent and robust advantage of QDS-Transformer over previous approaches, as they either retrofit long documents into BERT or use sparse attention without emphasizing IR principles. We further quantify the computing complexity and demonstrates that our sparse attention with TVM implementation is twice more efficient than the fully-connected self-attention. All source codes, trained model, and predictions of this work are available at https://github.com/hallogameboy/QDS-Transformer.

Incorporating Behavioral Hypotheses for Query Generation

Generative neural networks have been shown effective on query suggestion. Commonly posed as a conditional generation problem, the task aims to leverage earlier inputs from users in a search session to predict queries that they will likely issue at a later time. User inputs come in various forms such as querying and clicking, each of which can imply different semantic signals channeled through the corresponding behavioral patterns. This paper induces these behavioral biases as hypotheses for query generation, where a generic encoder-decoder Transformer framework is presented to aggregate arbitrary hypotheses of choice. Our experimental results show that the proposed approach leads to significant improvements on top-$k$ word error rate and Bert F1 Score compared to a recent BART model.