Learning to Represent Human Motives for Goal-directed Web Browsing

Motives or goals are recognized in psychology literature as the most fundamental drive that explains and predicts why people do what they do, including when they browse the web. Although providing enormous value, these higher-ordered goals are often unobserved, and little is known about how to leverage such goals to assist people's browsing activities. This paper proposes to take a new approach to address this problem, which is fulfilled through a novel neural framework, Goal-directed Web Browsing (GoWeB). We adopt a psychologically-sound taxonomy of higher-ordered goals and learn to build their representations in a structure-preserving manner. Then we incorporate the resulting representations for enhancing the experiences of common activities people perform on the web. Experiments on large-scale data from Microsoft Edge web browser show that GoWeB significantly outperforms competitive baselines for in-session web page recommendation, re-visitation classification, and goal-based web page grouping. A follow-up analysis further characterizes how the variety of human motives can affect the difference observed in human behavioral patterns.

Characterizing Stage-Aware Writing Assistance in Collaborative Document Authoring

Writing is a complex non-linear process that begins with a mental model of intent, and progresses through an outline of ideas, to words on paper (and their subsequent refinement). Despite past research in understanding writing, Web-scale consumer and enterprise collaborative digital writing environments are yet to greatly benefit from intelligent systems that understand the stages of document evolution, providing opportune assistance based on authors' situated actions and context. In this paper, we present three studies that explore temporal stages of document authoring. We first survey information workers at a large technology company about their writing habits and preferences, concluding that writers do in fact conceptually progress through several distinct phases while authoring documents. We also explore, qualitatively, how writing stages are linked to document lifespan. We supplement these qualitative findings with an analysis of the longitudinal user interaction logs of a popular digital writing platform over several million documents. Finally, as a first step towards facilitating an intelligent digital writing assistant, we conduct a preliminary investigation into the utility of user interaction log data for predicting the temporal stage of a document. Our results support the benefit of tools tailored to writing stages, identify primary tasks associated with these stages, and show that it is possible to predict stages from anonymous interaction logs. Together, these results argue for the benefit and feasibility of more tailored digital writing assistance.