Efficient Retrieval Scaling with Hierarchical Indexing for Large Scale Recommendation

The increase in data volume, computational resources, and model parameters during training has led to the development of numerous large-scale industrial retrieval models for recommendation tasks. However, effectively and efficiently deploying these large-scale foundational retrieval models remains a critical challenge that has not been fully addressed. Common quick-win solutions for deploying these massive models include relying on offline computations (such as cached user dictionaries) or distilling large models into smaller ones. Yet, both approaches fall short of fully leveraging the representational and inference capabilities of foundational models. In this paper, we explore whether it is possible to learn a hierarchical organization over the memory of foundational retrieval models. Such a hierarchical structure would enable more efficient search by reducing retrieval costs while preserving exactness. To achieve this, we propose jointly learning a hierarchical index using cross-attention and residual quantization for large-scale retrieval models. We also present its real-world deployment at Meta, supporting daily advertisement recommendations for billions of Facebook and Instagram users. Interestingly, we discovered that the intermediate nodes in the learned index correspond to a small set of high-quality data. Fine-tuning the model on this set further improves inference performance, and concretize the concept of "test-time training" within the recommendation system domain. We demonstrate these findings using both internal and public datasets with strong baseline comparisons and hope they contribute to the community's efforts in developing the next generation of foundational retrieval models.

Hierarchical Structured Neural Network for Retrieval

Embedding Based Retrieval (EBR) is a crucial component of the retrieval stage in (Ads) Recommendation System that utilizes Two Tower or Siamese Networks to learn embeddings for both users and items (ads). It then employs an Approximate Nearest Neighbor Search (ANN) to efficiently retrieve the most relevant ads for a specific user. Despite the recent rise to popularity in the industry, they have a couple of limitations. Firstly, Two Tower model architecture uses a single dot product interaction which despite their efficiency fail to capture the data distribution in practice. Secondly, the centroid representation and cluster assignment, which are components of ANN, occur after the training process has been completed. As a result, they do not take into account the optimization criteria used for retrieval model. In this paper, we present Hierarchical Structured Neural Network (HSNN), a deployed jointly optimized hierarchical clustering and neural network model that can take advantage of sophisticated interactions and model architectures that are more common in the ranking stages while maintaining a sub-linear inference cost. We achieve 6.5% improvement in offline evaluation and also demonstrate 1.22% online gains through A/B experiments. HSNN has been successfully deployed into the Ads Recommendation system and is currently handling major portion of the traffic. The paper shares our experience in developing this system, dealing with challenges like freshness, volatility, cold start recommendations, cluster collapse and lessons deploying the model in a large scale retrieval production system.