The Persuasive Power of Large Language Models

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

Is a prompt and a few samples all you need? Using GPT-4 for data augmentation in low-resource classification tasks

Obtaining and annotating data can be expensive and time-consuming, especially in complex, low-resource domains. We use GPT-4 and ChatGPT to augment small labeled datasets with synthetic data via simple prompts, in three different classification tasks with varying complexity. For each task, we randomly select a base sample of 500 texts to generate 5,000 new synthetic samples. We explore two augmentation strategies: one that preserves original label distribution and another that balances the distribution. Using a progressively larger training sample size, we train and evaluate a 110M parameter multilingual language model on the real and synthetic data separately. We also test GPT-4 and ChatGPT in a zero-shot setting on the test sets. We observe that GPT-4 and ChatGPT have strong zero-shot performance across all tasks. We find that data augmented with synthetic samples yields a good downstream performance, and particularly aids in low-resource settings, such as in identifying rare classes. Human-annotated data exhibits a strong predictive power, overtaking synthetic data in two out of the three tasks. This finding highlights the need for more complex prompts for synthetic datasets to consistently surpass human-generated ones.