Object placement aims to determine the appropriate placement (\emph{e.g.}, location and size) of a foreground object when placing it on the background image. Most previous works are limited by small-scale labeled dataset, which hinders the real-world application of object placement. In this work, we devise a semi-supervised framework which can exploit large-scale unlabeled dataset to promote the generalization ability of discriminative object placement models. The discriminative models predict the rationality label for each foreground placement given a foreground-background pair. To better leverage the labeled data, under the semi-supervised framework, we further propose to transfer the knowledge of rationality variation, \emph{i.e.}, whether the change of foreground placement would result in the change of rationality label, from labeled data to unlabeled data. Extensive experiments demonstrate that our framework can effectively enhance the generalization ability of discriminative object placement models.