Integrating massive multiple-input multiple-output (mMIMO) systems with intelligent reflecting surfaces (IRS) presents a promising paradigm for enhancing physical-layer security (PLS) in wireless communications. However, deploying high-resolution quantizers in large-scale mMIMO arrays, along with numerous IRS elements, leads to substantial hardware complexity. To address these challenges, this paper proposes a cost-effective PLS design for IRS-assisted mMIMO systems by employing one-bit digital-to-analog converters (DACs). The focus is on jointly optimizing one-bit quantized precoding at the transmitter and constant-modulus phase shifts at the IRS to maximize the secrecy rate. This leads to a highly non-convex fractional secrecy rate maximization (SRM) problem. To efficiently solve this problem, two algorithms are proposed: (1) the WMMSE-PDD algorithm, which reformulates the SRM problem into a sequence of non-fractional programs with auxiliary variables using the weighted minimum mean-square error (WMMSE) method and solves them via the penalty dual decomposition (PDD) approach, achieving superior secrecy performance; and (2) the exact penalty product Riemannian gradient descent (EPPRGD) algorithm, which transforms the SRM problem into an unconstrained optimization over a product Riemannian manifold, eliminating auxiliary variables and enabling faster convergence with a slight trade-off in secrecy performance. Both algorithms provide analytical solutions at each iteration and are proven to converge to Karush-Kuhn-Tucker (KKT) points. Simulation results confirm the effectiveness of the proposed methods and highlight their respective advantages.