MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction

Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the same event. In reality, users provide a free, self-generated signal of intent through their physical UI interactions. Different click types on the same ad exhibit a 4-fold difference in actual conversion rates. By conflating these signals, the standard CVR model under-predicts high-intent clicks and over-predicts low-intent ones, which is a bias masked by near-perfect aggregate calibration. We propose MARCO (Multi-intent Ads Ranking Composition Optimization), a framework that resolves this bias by decomposing each click by intent. Using the logged click type as a free behavioral label, MARCO trains per-intent CVR heads on homogeneous populations, and at serving time composes their per-intent CVR estimates under a predicted distribution over intents. Theoretically, we prove that decomposition never raises population risk, give the exact headroom under squared loss and non-negativity under the deployed loss, and show through a routing-efficiency dial how much of it reaches serving. Because the population-optimal score is unchanged, any gain is a finite-capacity estimation and calibration effect that we validated both offline and online. For deployment at scale, we further cast multi-impression, multi-click attribution as credit assignment with a bias-variance tradeoff analogous to RL return estimation, showing last-impression, first-click attribution is the low-bias, low-variance, deterministic choice under production constraints, and derive three consistency conditions enforced end-to-end at scale. Deployed at binary intent granularity, MARCO corrects per-intent calibration to approximately 100%, lifts conversions per click by +2.80%, and drives +0.98% cumulative improvement in topline metrics.

Agentic AI for Embodied-enhanced Beam Prediction in Low-Altitude Economy Networks

Millimeter-wave or terahertz communications can meet demands of low-altitude economy networks for high-throughput sensing and real-time decision making. However, high-frequency characteristics of wireless channels result in severe propagation loss and strong beam directivity, which make beam prediction challenging in highly mobile uncrewed aerial vehicles (UAV) scenarios. In this paper, we employ agentic AI to enable the transformation of mmWave base stations toward embodied intelligence. We innovatively design a multi-agent collaborative reasoning architecture for UAV-to-ground mmWave communications and propose a hybrid beam prediction model system based on bimodal data. The multi-agent architecture is designed to overcome the limited context window and weak controllability of large language model (LLM)-based reasoning by decomposing beam prediction into task analysis, solution planning, and completeness assessment. To align with the agentic reasoning process, a hybrid beam prediction model system is developed to process multimodal UAV data, including numeric mobility information and visual observations. The proposed hybrid model system integrates Mamba-based temporal modelling, convolutional visual encoding, and cross-attention-based multimodal fusion, and dynamically switches data-flow strategies under multi-agent guidance. Extensive simulations on a real UAV mmWave communication dataset demonstrate that proposed architecture and system achieve high prediction accuracy and robustness under diverse data conditions, with maximum top-1 accuracy reaching 96.57%.