Robust portfolio optimization model for electronic coupon allocation

Currently, many e-commerce websites issue online/electronic coupons as an effective tool for promoting sales of various products and services. We focus on the problem of optimally allocating coupons to customers subject to a budget constraint on an e-commerce website. We apply a robust portfolio optimization model based on customer segmentation to the coupon allocation problem. We also validate the efficacy of our method through numerical experiments using actual data from randomly distributed coupons. Main contributions of our research are twofold. First, we handle six types of coupons, thereby making it extremely difficult to accurately estimate the difference in the effects of various coupons. Second, we demonstrate from detailed numerical results that the robust optimization model achieved larger uplifts of sales than did the commonly-used multiple-choice knapsack model and the conventional mean-variance optimization model. Our results open up great potential for robust portfolio optimization as an effective tool for practical coupon allocation.

New Solutions Based on the Generalized Eigenvalue Problem for the Data Collaboration Analysis

In recent years, the accumulation of data across various institutions has garnered attention for the technology of confidential data analysis, which improves analytical accuracy by sharing data between multiple institutions while protecting sensitive information. Among these methods, Data Collaboration Analysis (DCA) is noted for its efficiency in terms of computational cost and communication load, facilitating data sharing and analysis across different institutions while safeguarding confidential information. However, existing optimization problems for determining the necessary collaborative functions have faced challenges, such as the optimal solution for the collaborative representation often being a zero matrix and the difficulty in understanding the process of deriving solutions. This research addresses these issues by formulating the optimization problem through the segmentation of matrices into column vectors and proposing a solution method based on the generalized eigenvalue problem. Additionally, we demonstrate methods for constructing collaborative functions more effectively through weighting and the selection of efficient algorithms suited to specific situations. Experiments using real-world datasets have shown that our proposed formulation and solution for the collaborative function optimization problem achieve superior predictive accuracy compared to existing methods.

Feature subset selection for kernel SVM classification via mixed-integer optimization

We study the mixed-integer optimization (MIO) approach to feature subset selection in nonlinear kernel support vector machines (SVMs) for binary classification. First proposed for linear regression in the 1970s, this approach has recently moved into the spotlight with advances in optimization algorithms and computer hardware. The goal of this paper is to establish an MIO approach for selecting the best subset of features for kernel SVM classification. To measure the performance of subset selection, we use the kernel-target alignment, which is the distance between the centroids of two response classes in a high-dimensional feature space. We propose a mixed-integer linear optimization (MILO) formulation based on the kernel-target alignment for feature subset selection, and this MILO problem can be solved to optimality using optimization software. We also derive a reduced version of the MILO problem to accelerate our MILO computations. Experimental results show good computational efficiency for our MILO formulation with the reduced problem. Moreover, our method can often outperform the linear-SVM-based MILO formulation and recursive feature elimination in prediction performance, especially when there are relatively few data instances.

Prediction of hierarchical time series using structured regularization and its application to artificial neural networks

This paper discusses the prediction of hierarchical time series, where each upper-level time series is calculated by summing appropriate lower-level time series. Forecasts for such hierarchical time series should be coherent, meaning that the forecast for an upper-level time series equals the sum of forecasts for corresponding lower-level time series. Previous methods for making coherent forecasts consist of two phases: first computing base (incoherent) forecasts and then reconciling those forecasts based on their inherent hierarchical structure. With the aim of improving time series predictions, we propose a structured regularization method for completing both phases simultaneously. The proposed method is based on a prediction model for bottom-level time series and uses a structured regularization term to incorporate upper-level forecasts into the prediction model. We also develop a backpropagation algorithm specialized for application of our method to artificial neural networks for time series prediction. Experimental results using synthetic and real-world datasets demonstrate the superiority of our method in terms of prediction accuracy and computational efficiency.

Predicting Online Item-choice Behavior: A Shape-restricted Regression Perspective

This paper examines the relationship between user pageview (PV) histories and their item-choice behavior on an e-commerce website. We focus on PV sequences, which represent time series of the number of PVs for each user--item pair. We propose a shape-restricted optimization model that accurately estimates item-choice probabilities for all possible PV sequences. This model imposes monotonicity constraints on item-choice probabilities by exploiting partial orders for PV sequences, according to the recency and frequency of a user's previous PVs. To improve the computational efficiency of our optimization model, we devise efficient algorithms for eliminating all redundant constraints according to the transitivity of the partial orders. Experimental results using real-world clickstream data demonstrate that our method achieves higher prediction performance than that of a state-of-the-art optimization model and common machine learning methods.

A Latent-class Model for Estimating Product-choice Probabilities from Clickstream Data

This paper analyzes customer product-choice behavior based on the recency and frequency of each customer's page views on e-commerce sites. Recently, we devised an optimization model for estimating product-choice probabilities that satisfy monotonicity, convexity, and concavity constraints with respect to recency and frequency. This shape-restricted model delivered high predictive performance even when there were few training samples. However, typical e-commerce sites deal in many different varieties of products, so the predictive performance of the model can be further improved by integration of such product heterogeneity. For this purpose, we develop a novel latent-class shape-restricted model for estimating product-choice probabilities for each latent class of products. We also give a tailored expectation-maximization algorithm for parameter estimation. Computational results demonstrate that higher predictive performance is achieved with our latent-class model than with the previous shape-restricted model and common latent-class logistic regression.

Piecewise-Linear Approximation for Feature Subset Selection in a Sequential Logit Model

This paper concerns a method of selecting a subset of features for a sequential logit model. Tanaka and Nakagawa (2014) proposed a mixed integer quadratic optimization formulation for solving the problem based on a quadratic approximation of the logistic loss function. However, since there is a significant gap between the logistic loss function and its quadratic approximation, their formulation may fail to find a good subset of features. To overcome this drawback, we apply a piecewise-linear approximation to the logistic loss function. Accordingly, we frame the feature subset selection problem of minimizing an information criterion as a mixed integer linear optimization problem. The computational results demonstrate that our piecewise-linear approximation approach found a better subset of features than the quadratic approximation approach.