AIGP: An LLM-Based Framework for Long-Term Value Alignment in E-Commerce Pricing

Traditional dynamic pricing models in large-scale e-commerce suffer from limited interpretability, poor utilization of unstructured information, and misalignment with long-term business objectives such as cumulative Gross Merchandise Value (GMV), Return on Investment (ROI) and milestone achievement. We propose AIGP, a novel framework that leverages a Large Language Model (LLM) prompted with domain knowledge, structured data and textual context to make interpretable, knowledge-aware pricing decisions. For efficient deployment while maintaining high-quality outputs, we employ supervised fine-tuning for knowledge distillation. Central to AIGP is the Long-Term Value Estimator (LTVE), trained via offline reinforcement learning on historical data, which serves as a reward model to score candidate pricing actions and select preference pairs for Direct Preference Optimization (DPO), thereby aligning the pricing policy with long-term business objectives. Extensive offline evaluations and large-scale online A/B tests on Tao Factory demonstrate that AIGP achieves significant improvements: +13.21% in GMV, +7.59% in ROI, and +8.20% in milestone achievement rate over 14 days compared to the production baseline, while simultaneously providing interpretable and transparent pricing rationales.

Metapaths guided Neighbors aggregated Network for?Heterogeneous Graph Reasoning

Most real-world datasets are inherently heterogeneous graphs, which involve a diversity of node and relation types. Heterogeneous graph embedding is to learn the structure and semantic information from the graph, and then embed it into the low-dimensional node representation. Existing methods usually capture the composite relation of a heterogeneous graph by defining metapath, which represent a semantic of the graph. However, these methods either ignore node attributes, or discard the local and global information of the graph, or only consider one metapath. To address these limitations, we propose a Metapaths-guided Neighbors-aggregated Heterogeneous Graph Neural Network(MHN) to improve performance. Specially, MHN employs node base embedding to encapsulate node attributes, BFS and DFS neighbors aggregation within a metapath to capture local and global information, and metapaths aggregation to combine different semantics of the heterogeneous graph. We conduct extensive experiments for the proposed MHN on three real-world heterogeneous graph datasets, including node classification, link prediction and online A/B test on Alibaba mobile application. Results demonstrate that MHN performs better than other state-of-the-art baselines.