LLM Retrieval for Stable and Predictable Ad Recommendations

Traditional ads recommendation systems have primarily focused on optimizing for prediction accuracy of click or conversion events using canonical metrics such as recall or normalized discounted cumulative gain (NDCG). With the hyper-growth of ads inventory and liquidity with generative AI technologies, the prediction stability and predictability is becoming increasingly critical. Intuitively, prediction stability and predictability can be defined to quantify system robustness with respect to minor/noisy input (ads, creatives) perturbations, the lack of which could lead to advertiser perceivable problems such as repeatability, cold start and under-exploration. In this paper, we introduce a new evaluation framework for quantifying stability and predictability of an ads recommender system, and present an online validated semantic candidate generation framework powered by fine-tuned Large Language Models (LLMs) that showed significant improvement along these metrics by fundamentally improving the semantic-awareness of the system. The approach extracts hierarchical semantic attributes from ad creatives to obtain LLM representations, which serve as the foundation for graph-based expansion, ensuring the retrieved candidates encapsulate semantic variants of an ad, guaranteeing that small creative variants from the advertiser yield consistent and explainable delivery results to the user. We tested this LLM ads retrieval framework in a large-scale industrial ads recommendation system, demonstrating significant improvements across offline and online A/B experiments, showcasing gains in both predictability and traditional performance metrics. Although evaluated in the ads stack, this is a general framework that can be applied broadly to any large-scale recommendation and retrieval systems facing similar scaling and predictability challenges.

Recitation over Reasoning: How Cutting-Edge Language Models Can Fail on Elementary School-Level Reasoning Problems?

The rapid escalation from elementary school-level to frontier problems of the difficulty for LLM benchmarks in recent years have weaved a miracle for researchers that we are only inches away from surpassing human intelligence. However, is the LLMs' remarkable reasoning ability indeed comes from true intelligence by human standards, or are they simply reciting solutions witnessed during training at an Internet level? To study this problem, we propose RoR-Bench, a novel, multi-modal benchmark for detecting LLM's recitation behavior when asked simple reasoning problems but with conditions subtly shifted, and conduct empirical analysis on our benchmark. Surprisingly, we found existing cutting-edge LLMs unanimously exhibits extremely severe recitation behavior; by changing one phrase in the condition, top models such as OpenAI-o1 and DeepSeek-R1 can suffer $60\%$ performance loss on elementary school-level arithmetic and reasoning problems. Such findings are a wake-up call to the LLM community that compels us to re-evaluate the true intelligence level of cutting-edge LLMs.