Towards Understanding Bias in Synthetic Data for Evaluation

Test collections are crucial for evaluating Information Retrieval (IR) systems. Creating a diverse set of user queries for these collections can be challenging, and obtaining relevance judgments, which indicate how well retrieved documents match a query, is often costly and resource-intensive. Recently, generating synthetic datasets using Large Language Models (LLMs) has gained attention in various applications. While previous work has used LLMs to generate synthetic queries or documents to improve ranking models, using LLMs to create synthetic test collections is still relatively unexplored. Previous work~\cite{rahmani2024synthetic} showed that synthetic test collections have the potential to be used for system evaluation, however, more analysis is needed to validate this claim. In this paper, we thoroughly investigate the reliability of synthetic test collections constructed using LLMs, where LLMs are used to generate synthetic queries, labels, or both. In particular, we examine the potential biases that might occur when such test collections are used for evaluation. We first empirically show the presence of such bias in evaluation results and analyse the effects it might have on system evaluation. We further validate the presence of such bias using a linear mixed-effects model. Our analysis shows that while the effect of bias present in evaluation results obtained using synthetic test collections could be significant, for e.g.~computing absolute system performance, its effect may not be as significant in comparing relative system performance. Codes and data are available at: https://github.com/rahmanidashti/BiasSyntheticData.

Understanding the Role of User Profile in the Personalization of Large Language Models

Utilizing user profiles to personalize Large Language Models (LLMs) has been shown to enhance the performance on a wide range of tasks. However, the precise role of user profiles and their effect mechanism on LLMs remains unclear. This study first confirms that the effectiveness of user profiles is primarily due to personalization information rather than semantic information. Furthermore, we investigate how user profiles affect the personalization of LLMs. Within the user profile, we reveal that it is the historical personalized response produced or approved by users that plays a pivotal role in personalizing LLMs. This discovery unlocks the potential of LLMs to incorporate a greater number of user profiles within the constraints of limited input length. As for the position of user profiles, we observe that user profiles integrated into different positions of the input context do not contribute equally to personalization. Instead, where the user profile that is closer to the beginning affects more on the personalization of LLMs. Our findings reveal the role of user profiles for the personalization of LLMs, and showcase how incorporating user profiles impacts performance providing insight to leverage user profiles effectively.