Adapting Vision-Language Models for E-commerce Understanding at Scale

E-commerce product understanding demands by nature, strong multimodal comprehension from text, images, and structured attributes. General-purpose Vision-Language Models (VLMs) enable generalizable multimodal latent modelling, yet there is no documented, well-known strategy for adapting them to the attribute-centric, multi-image, and noisy nature of e-commerce data, without sacrificing general performance. In this work, we show through a large-scale experimental study, how targeted adaptation of general VLMs can substantially improve e-commerce performance while preserving broad multimodal capabilities. Furthermore, we propose a novel extensive evaluation suite covering deep product understanding, strict instruction following, and dynamic attribute extraction.

Domain Adaptation of Foundation LLMs for e-Commerce

We present the e-Llama models: 8 billion and 70 billion parameter large language models that are adapted towards the e-commerce domain. These models are meant as foundation models with deep knowledge about e-commerce, that form a base for instruction- and fine-tuning. The e-Llama models are obtained by continuously pretraining the Llama 3.1 base models on 1 trillion tokens of domain-specific data. We discuss our approach and motivate our choice of hyperparameters with a series of ablation studies. To quantify how well the models have been adapted to the e-commerce domain, we define and implement a set of multilingual, e-commerce specific evaluation tasks. We show that, when carefully choosing the training setup, the Llama 3.1 models can be adapted towards the new domain without sacrificing significant performance on general domain tasks. We also explore the possibility of merging the adapted model and the base model for a better control of the performance trade-off between domains.