Multi-Agent Video Recommenders: Evolution, Patterns, and Open Challenges

Video recommender systems are among the most popular and impactful applications of AI, shaping content consumption and influencing culture for billions of users. Traditional single-model recommenders, which optimize static engagement metrics, are increasingly limited in addressing the dynamic requirements of modern platforms. In response, multi-agent architectures are redefining how video recommender systems serve, learn, and adapt to both users and datasets. These agent-based systems coordinate specialized agents responsible for video understanding, reasoning, memory, and feedback, to provide precise, explainable recommendations. In this survey, we trace the evolution of multi-agent video recommendation systems (MAVRS). We combine ideas from multi-agent recommender systems, foundation models, and conversational AI, culminating in the emerging field of large language model (LLM)-powered MAVRS. We present a taxonomy of collaborative patterns and analyze coordination mechanisms across diverse video domains, ranging from short-form clips to educational platforms. We discuss representative frameworks, including early multi-agent reinforcement learning (MARL) systems such as MMRF and recent LLM-driven architectures like MACRec and Agent4Rec, to illustrate these patterns. We also outline open challenges in scalability, multimodal understanding, incentive alignment, and identify research directions such as hybrid reinforcement learning-LLM systems, lifelong personalization and self-improving recommender systems.

Zero-shot Cross-domain Knowledge Distillation: A Case study on YouTube Music

Knowledge Distillation (KD) has been widely used to improve the quality of latency sensitive models serving live traffic. However, applying KD in production recommender systems with low traffic is challenging: the limited amount of data restricts the teacher model size, and the cost of training a large dedicated teacher may not be justified. Cross-domain KD offers a cost-effective alternative by leveraging a teacher from a data-rich source domain, but introduces unique technical difficulties, as the features, user interfaces, and prediction tasks can significantly differ. We present a case study of using zero-shot cross-domain KD for multi-task ranking models, transferring knowledge from a (100x) large-scale video recommendation platform (YouTube) to a music recommendation application with significantly lower traffic. We share offline and live experiment results and present findings evaluating different KD techniques in this setting across two ranking models on the music app. Our results demonstrate that zero-shot cross-domain KD is a practical and effective approach to improve the performance of ranking models on low traffic surfaces.