A Single Linear Layer Yields Task-Adapted Low-Rank Matrices

Low-Rank Adaptation (LoRA) is a widely used Parameter-Efficient Fine-Tuning (PEFT) method that updates an initial weight matrix $W_0$ with a delta matrix $\Delta W$ consisted by two low-rank matrices $A$ and $B$. A previous study suggested that there is correlation between $W_0$ and $\Delta W$. In this study, we aim to delve deeper into relationships between $W_0$ and low-rank matrices $A$ and $B$ to further comprehend the behavior of LoRA. In particular, we analyze a conversion matrix that transform $W_0$ into low-rank matrices, which encapsulates information about the relationships. Our analysis reveals that the conversion matrices are similar across each layer. Inspired by these findings, we hypothesize that a single linear layer, which takes each layer's $W_0$ as input, can yield task-adapted low-rank matrices. To confirm this hypothesis, we devise a method named Conditionally Parameterized LoRA (CondLoRA) that updates initial weight matrices with low-rank matrices derived from a single linear layer. Our empirical results show that CondLoRA maintains a performance on par with LoRA, despite the fact that the trainable parameters of CondLoRA are fewer than those of LoRA. Therefore, we conclude that "a single linear layer yields task-adapted low-rank matrices."

Cross-lingual Transfer or Machine Translation? On Data Augmentation for Monolingual Semantic Textual Similarity

Learning better sentence embeddings leads to improved performance for natural language understanding tasks including semantic textual similarity (STS) and natural language inference (NLI). As prior studies leverage large-scale labeled NLI datasets for fine-tuning masked language models to yield sentence embeddings, task performance for languages other than English is often left behind. In this study, we directly compared two data augmentation techniques as potential solutions for monolingual STS: (a) cross-lingual transfer that exploits English resources alone as training data to yield non-English sentence embeddings as zero-shot inference, and (b) machine translation that coverts English data into pseudo non-English training data in advance. In our experiments on monolingual STS in Japanese and Korean, we find that the two data techniques yield performance on par. Rather, we find a superiority of the Wikipedia domain over the NLI domain for these languages, in contrast to prior studies that focused on NLI as training data. Combining our findings, we demonstrate that the cross-lingual transfer of Wikipedia data exhibits improved performance, and that native Wikipedia data can further improve performance for monolingual STS.

Natural Language Generation for Advertising: A Survey

Natural language generation methods have emerged as effective tools to help advertisers increase the number of online advertisements they produce. This survey entails a review of the research trends on this topic over the past decade, from template-based to extractive and abstractive approaches using neural networks. Additionally, key challenges and directions revealed through the survey, including metric optimization, faithfulness, diversity, multimodality, and the development of benchmark datasets, are discussed.

Aspect-based Analysis of Advertising Appeals for Search Engine Advertising

Writing an ad text that attracts people and persuades them to click or act is essential for the success of search engine advertising. Therefore, ad creators must consider various aspects of advertising appeals (A$^3$) such as the price, product features, and quality. However, products and services exhibit unique effective A$^3$ for different industries. In this work, we focus on exploring the effective A$^3$ for different industries with the aim of assisting the ad creation process. To this end, we created a dataset of advertising appeals and used an existing model that detects various aspects for ad texts. Our experiments demonstrated that different industries have their own effective A$^3$ and that the identification of the A$^3$ contributes to the estimation of advertising performance.