Zero-shot Large Language Models for Automatic Readability Assessment

Unsupervised automatic readability assessment (ARA) methods have important practical and research applications (e.g., ensuring medical or educational materials are suitable for their target audiences). In this paper, we propose a new zero-shot prompting methodology for ARA and present the first comprehensive evaluation of using large language models (LLMs) as an unsupervised ARA method by testing 10 diverse open-source LLMs (e.g., different sizes and developers) on 14 diverse datasets (e.g., different text lengths and languages). Our findings show that our proposed prompting methodology outperforms prior methods on 13 of the 14 datasets. Furthermore, we propose LAURAE, which combines LLM and readability formula scores to improve robustness by capturing both contextual and shallow (e.g., sentence length) features of readability. Our evaluation demonstrates that LAURAE robustly outperforms prior methods across languages, text lengths, and amounts of technical language.

Using Salient Object Detection to Identify Manipulative Cookie Banners that Circumvent GDPR

The main goal of this paper is to study how often cookie banners that comply with the General Data Protection Regulation (GDPR) contain aesthetic manipulation, a design tactic to draw users' attention to the button that permits personal data sharing. As a byproduct of this goal, we also evaluate how frequently the banners comply with GDPR and the recommendations of national data protection authorities regarding banner designs. We visited 2,579 websites and identified the type of cookie banner implemented. Although 45% of the relevant websites have fully compliant banners, we found aesthetic manipulation on 38% of the compliant banners. Unlike prior studies of aesthetic manipulation, we use a computer vision model for salient object detection to measure how salient (i.e., attention-drawing) each banner element is. This enables the discovery of new types of aesthetic manipulation (e.g., button placement), and leads us to conclude that aesthetic manipulation is more common than previously reported (38% vs 27% of banners). To study the effects of user and/or website location on cookie banner design, we include websites within the European Union (EU), where privacy regulation enforcement is more stringent, and websites outside the EU. We visited websites from IP addresses in the EU and from IP addresses in the United States (US). We find that 13.9% of EU websites change their banner design when the user is from the US, and EU websites are roughly 48.3% more likely to use aesthetic manipulation than non-EU websites, highlighting their innovative responses to privacy regulation.