Serendipity by Design: Evaluating the Impact of Cross-domain Mappings on Human and LLM Creativity

Are large language models (LLMs) creative in the same way humans are, and can the same interventions increase creativity in both? We evaluate a promising but largely untested intervention for creativity: forcing creators to draw an analogy from a random, remote source domain (''cross-domain mapping''). Human participants and LLMs generated novel features for ten daily products (e.g., backpack, TV) under two prompts: (i) cross-domain mapping, which required translating a property from a randomly assigned source (e.g., octopus, cactus, GPS), and (ii) user-need, which required proposing innovations targeting unmet user needs. We show that humans reliably benefit from randomly assigned cross-domain mappings, while LLMs, on average, generate more original ideas than humans and do not show a statistically significant effect of cross-domain mappings. However, in both systems, the impact of cross-domain mapping increases when the inspiration source becomes more semantically distant from the target. Our results highlight both the role of remote association in creative ideation and systematic differences in how humans and LLMs respond to the same intervention for creativity.

Parallelograms Strike Back: LLMs Generate Better Analogies than People

Four-term word analogies (A:B::C:D) are classically modeled geometrically as ''parallelograms,'' yet recent work suggests this model poorly captures how humans produce analogies, with simple local-similarity heuristics often providing a better account (Peterson et al., 2020). But does the parallelogram model fail because it is a bad model of analogical relations, or because people are not very good at generating relation-preserving analogies? We compared human and large language model (LLM) analogy completions on the same set of analogy problems from (Peterson et al., 2020). We find that LLM-generated analogies are reliably judged as better than human-generated ones, and are also more closely aligned with the parallelogram structure in a distributional embedding space (GloVe). Crucially, we show that the improvement over human analogies was driven by greater parallelogram alignment and reduced reliance on accessible words rather than enhanced sensitivity to local similarity. Moreover, the LLM advantage is driven not by uniformly superior responses by LLMs, but by humans producing a long tail of weak completions: when only modal (most frequent) responses by both systems are compared, the LLM advantage disappears. However, greater parallelogram alignment and lower word frequency continue to predict which LLM completions are rated higher than those of humans. Overall, these results suggest that the parallelogram model is not a poor account of word analogy. Rather, humans may often fail to produce completions that satisfy this relational constraint, whereas LLMs do so more consistently.