IntentTune: Using user demand and personalization to resolve "unknown" query intents for e-commerce search

Understanding user intent is fundamental to delivering relevant search results in e-commerce. However, substantial fraction of real-world queries are under-specified (e.g., "watch" or "shirt"), lacking explicit attributes such as gender or age group. This ambiguity poses a significant challenge for query intent detection models in e-commerce search systems, which must accurately infer latent user intent (e.g., age, gender) to support effective downstream retrieval. We introduce IntentTune, a framework for resolving ambiguous or under-specified query intents by leveraging either (1) user-specific behavioral signals including search history, browsing activity, and profile attributes or (2) population-level demand patterns aggregated across all users. Through experiments on real-world e-commerce data, we first demonstrate that population-level demand patterns alone are insufficient to reliably infer intent in under-specified queries. We then demonstrate that user-specific behavioral signals -- particularly prior search queries -- outperform both population-level statistics and static profile information for inferring gender, age group, product category, and size intent from underspecified queries.

A Chain-of-Thought Approach to Semantic Query Categorization in e-Commerce Taxonomies

Search in e-Commerce is powered at the core by a structured representation of the inventory, often formulated as a category taxonomy. An important capability in e-Commerce with hierarchical taxonomies is to select a set of relevant leaf categories that are semantically aligned with a given user query. In this scope, we address a fundamental problem of search query categorization in real-world e-Commerce taxonomies. A correct categorization of a query not only provides a way to zoom into the correct inventory space, but opens the door to multiple intent understanding capabilities for a query. A practical and accurate solution to this problem has many applications in e-commerce, including constraining retrieved items and improving the relevance of the search results. For this task, we explore a novel Chain-of-Thought (CoT) paradigm that combines simple tree-search with LLM semantic scoring. Assessing its classification performance on human-judged query-category pairs, relevance tests, and LLM-based reference methods, we find that the CoT approach performs better than a benchmark that uses embedding-based query category predictions. We show how the CoT approach can detect problems within a hierarchical taxonomy. Finally, we also propose LLM-based approaches for query-categorization of the same spirit, but which scale better at the range of millions of queries.