The Effect of News Article Quality on Ad Consumption

Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they should be arranged with careful consideration of each other, as we show in this study, since user behaviors toward advertisements are significantly affected by the news articles. This paper investigates the effect of news articles on users' ad consumption and shows the dependency between news and ad effectiveness. We conducted a service log analysis and showed that sessions with high-quality news article exposure had more ad consumption than those with low-quality news article exposure. Based on this result, we hypothesized that exposure to high-quality articles will lead to a high ad consumption rate. Thus, we conducted million-scale A/B testing to investigate the effect of high-quality articles on ad consumption, in which we prioritized high-quality articles in the ranking for the treatment group. The A/B test showed that the treatment group's ad consumption, such as the number of clicks, conversions, and sales, increased significantly while the number of article clicks decreased. We also found that users who prefer a social or economic topic had more ad consumption by stratified analysis. These insights regarding news articles and advertisements will help optimize news and ad effectiveness in rankings considering their mutual influence.

Table Caption Generation in Scholarly Documents Leveraging Pre-trained Language Models

This paper addresses the problem of generating table captions for scholarly documents, which often require additional information outside the table. To this end, we propose a method of retrieving relevant sentences from the paper body, and feeding the table content as well as the retrieved sentences into pre-trained language models (e.g. T5 and GPT-2) for generating table captions. The contributions of this paper are: (1) discussion on the challenges in table captioning for scholarly documents; (2) development of a dataset DocBank-TB, which is publicly available; and (3) comparison of caption generation methods for scholarly documents with different strategies to retrieve relevant sentences from the paper body. Our experimental results showed that T5 is the better generation model for this task, as it outperformed GPT-2 in BLEU and METEOR implying that the generated text are clearer and more precise. Moreover, inputting relevant sentences matching the row header or whole table is effective.

Beyond Narrative Description: Generating Poetry from Images by Multi-Adversarial Training

Automatic generation of natural language from images has attracted extensive attention. In this paper, we take one step further to investigate generation of poetic language (with multiple lines) to an image for automatic poetry creation. This task involves multiple challenges, including discovering poetic clues from the image (e.g., hope from green), and generating poems to satisfy both relevance to the image and poeticness in language level. To solve the above challenges, we formulate the task of poem generation into two correlated sub-tasks by multi-adversarial training via policy gradient, through which the cross-modal relevance and poetic language style can be ensured. To extract poetic clues from images, we propose to learn a deep coupled visual-poetic embedding, in which the poetic representation from objects, sentiments and scenes in an image can be jointly learned. Two discriminative networks are further introduced to guide the poem generation, including a multi-modal discriminator and a poem-style discriminator. To facilitate the research, we have released two poem datasets by human annotators with two distinct properties: 1) the first human annotated image-to-poem pair dataset (with 8,292 pairs in total), and 2) to-date the largest public English poem corpus dataset (with 92,265 different poems in total). Extensive experiments are conducted with 8K images, among which 1.5K image are randomly picked for evaluation. Both objective and subjective evaluations show the superior performances against the state-of-the-art methods for poem generation from images. Turing test carried out with over 500 human subjects, among which 30 evaluators are poetry experts, demonstrates the effectiveness of our approach.