Combating Visual Neglect and Semantic Drift in Large Multimodal Models for Enhanced Cross-Modal Retrieval

Despite significant progress in Unified Multimodal Retrieval (UMR) powered by Large Multimodal Models (LMMs), existing embedding methods primarily focus on sample-level objectives via contrastive learning while overlooking the crucial subject-level semantics. This limitation hinders the model's ability to group semantically coherent subjects in complex multimodal queries, manifesting as semantic alignment deviation--where models fail to accurately localize salient text-referred regions in visual content. Moreover, without explicit guidance to model salient visual subjects, LMMs tend to over-rely on textual cues, resulting in visual modality neglect and suboptimal utilization of visual knowledge. To this end, we propose Salient Subject-Aware Multimodal Embedding (SSA-ME), a novel framework designed to enhance fine-grained representation learning through saliency-aware modeling. SSA-ME leverages LMMs and visual experts to identify and emphasize salient visual concepts in image-text pairs, and introduces a saliency-guided objective to better align cross-modal attention with semantically meaningful regions. Additionally, a feature regeneration module recalibrates visual features based on the derived saliency maps, ensuring a balanced and semantically coherent integration across modalities. Extensive experiments show that our method achieves state-of-the-art performance on the MMEB benchmark, demonstrating that incorporating subject-level modeling substantially improves multimodal retrieval. Comprehensive qualitative analyses further illustrate the interpretability and effectiveness of our approach.

KD-CVG: A Knowledge-Driven Approach for Creative Video Generation

Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent research. However, while CG has advanced considerably, most efforts have concentrated on generating advertising text and images, leaving Creative Video Generation (CVG) relatively underexplored. This gap is largely due to two major challenges faced by Text-to-Video (T2V) models: (a) \textbf{ambiguous semantic alignment}, where models struggle to accurately correlate product selling points with creative video content, and (b) \textbf{inadequate motion adaptability}, resulting in unrealistic movements and distortions. To address these challenges, we develop a comprehensive Advertising Creative Knowledge Base (ACKB) as a foundational resource and propose a knowledge-driven approach (KD-CVG) to overcome the knowledge limitations of existing models. KD-CVG consists of two primary modules: Semantic-Aware Retrieval (SAR) and Multimodal Knowledge Reference (MKR). SAR utilizes the semantic awareness of graph attention networks and reinforcement learning feedback to enhance the model's comprehension of the connections between selling points and creative videos. Building on this, MKR incorporates semantic and motion priors into the T2V model to address existing knowledge gaps. Extensive experiments have demonstrated KD-CVG's superior performance in achieving semantic alignment and motion adaptability, validating its effectiveness over other state-of-the-art methods. The code and dataset will be open source at https://kdcvg.github.io/KDCVG/.

RePainter: Empowering E-commerce Object Removal via Spatial-matting Reinforcement Learning

In web data, product images are central to boosting user engagement and advertising efficacy on e-commerce platforms, yet the intrusive elements such as watermarks and promotional text remain major obstacles to delivering clear and appealing product visuals. Although diffusion-based inpainting methods have advanced, they still face challenges in commercial settings due to unreliable object removal and limited domain-specific adaptation. To tackle these challenges, we propose Repainter, a reinforcement learning framework that integrates spatial-matting trajectory refinement with Group Relative Policy Optimization (GRPO). Our approach modulates attention mechanisms to emphasize background context, generating higher-reward samples and reducing unwanted object insertion. We also introduce a composite reward mechanism that balances global, local, and semantic constraints, effectively reducing visual artifacts and reward hacking. Additionally, we contribute EcomPaint-100K, a high-quality, large-scale e-commerce inpainting dataset, and a standardized benchmark EcomPaint-Bench for fair evaluation. Extensive experiments demonstrate that Repainter significantly outperforms state-of-the-art methods, especially in challenging scenes with intricate compositions. We will release our code and weights upon acceptance.

Learning from Observer Gaze:Zero-Shot Attention Prediction Oriented by Human-Object Interaction Recognition

Most existing attention prediction research focuses on salient instances like humans and objects. However, the more complex interaction-oriented attention, arising from the comprehension of interactions between instances by human observers, remains largely unexplored. This is equally crucial for advancing human-machine interaction and human-centered artificial intelligence. To bridge this gap, we first collect a novel gaze fixation dataset named IG, comprising 530,000 fixation points across 740 diverse interaction categories, capturing visual attention during human observers cognitive processes of interactions. Subsequently, we introduce the zero-shot interaction-oriented attention prediction task ZeroIA, which challenges models to predict visual cues for interactions not encountered during training. Thirdly, we present the Interactive Attention model IA, designed to emulate human observers cognitive processes to tackle the ZeroIA problem. Extensive experiments demonstrate that the proposed IA outperforms other state-of-the-art approaches in both ZeroIA and fully supervised settings. Lastly, we endeavor to apply interaction-oriented attention to the interaction recognition task itself. Further experimental results demonstrate the promising potential to enhance the performance and interpretability of existing state-of-the-art HOI models by incorporating real human attention data from IG and attention labels generated by IA.