E-MMKGR: A Unified Multimodal Knowledge Graph Framework for E-commerce Applications

Multimodal recommender systems (MMRSs) enhance collaborative filtering by leveraging item-side modalities, but their reliance on a fixed set of modalities and task-specific objectives limits both modality extensibility and task generalization. We propose E-MMKGR, a framework that constructs an e-commerce-specific Multimodal Knowledge Graph E-MMKG and learns unified item representations through GNN-based propagation and KG-oriented optimization. These representations provide a shared semantic foundation applicable to diverse tasks. Experiments on real-world Amazon datasets show improvements of up to 10.18% in Recall@10 for recommendation and up to 21.72% over vector-based retrieval for product search, demonstrating the effectiveness and extensibility of our approach.

Sparse Bayesian Message Passing under Structural Uncertainty

Semi-supervised learning on real-world graphs is frequently challenged by heterophily, where the observed graph is unreliable or label-disassortative. Many existing graph neural networks either rely on a fixed adjacency structure or attempt to handle structural noise through regularization. In this work, we explicitly capture structural uncertainty by modeling a posterior distribution over signed adjacency matrices, allowing each edge to be positive, negative, or absent. We propose a sparse signed message passing network that is naturally robust to edge noise and heterophily, which can be interpreted from a Bayesian perspective. By combining (i) posterior marginalization over signed graph structures with (ii) sparse signed message aggregation, our approach offers a principled way to handle both edge noise and heterophily. Experimental results demonstrate that our method outperforms strong baseline models on heterophilic benchmarks under both synthetic and real-world structural noise.