LA-LDA: A Limited Attention Topic Model for Social Recommendation

Social media users have finite attention which limits the number of incoming messages from friends they can process. Moreover, they pay more attention to opinions and recommendations of some friends more than others. In this paper, we propose LA-LDA, a latent topic model which incorporates limited, non-uniformly divided attention in the diffusion process by which opinions and information spread on the social network. We show that our proposed model is able to learn more accurate user models from users' social network and item adoption behavior than models which do not take limited attention into account. We analyze voting on news items on the social news aggregator Digg and show that our proposed model is better able to predict held out votes than alternative models. Our study demonstrates that psycho-socially motivated models have better ability to describe and predict observed behavior than models which only consider topics.

Transfer Topic Modeling with Ease and Scalability

The increasing volume of short texts generated on social media sites, such as Twitter or Facebook, creates a great demand for effective and efficient topic modeling approaches. While latent Dirichlet allocation (LDA) can be applied, it is not optimal due to its weakness in handling short texts with fast-changing topics and scalability concerns. In this paper, we propose a transfer learning approach that utilizes abundant labeled documents from other domains (such as Yahoo! News or Wikipedia) to improve topic modeling, with better model fitting and result interpretation. Specifically, we develop Transfer Hierarchical LDA (thLDA) model, which incorporates the label information from other domains via informative priors. In addition, we develop a parallel implementation of our model for large-scale applications. We demonstrate the effectiveness of our thLDA model on both a microblogging dataset and standard text collections including AP and RCV1 datasets.