G-FOCUS: Towards a Robust Method for Assessing UI Design Persuasiveness

Evaluating user interface (UI) design effectiveness extends beyond aesthetics to influencing user behavior, a principle central to Design Persuasiveness. A/B testing is the predominant method for determining which UI variations drive higher user engagement, but it is costly and time-consuming. While recent Vision-Language Models (VLMs) can process automated UI analysis, current approaches focus on isolated design attributes rather than comparative persuasiveness-the key factor in optimizing user interactions. To address this, we introduce WiserUI-Bench, a benchmark designed for Pairwise UI Design Persuasiveness Assessment task, featuring 300 real-world UI image pairs labeled with A/B test results and expert rationales. Additionally, we propose G-FOCUS, a novel inference-time reasoning strategy that enhances VLM-based persuasiveness assessment by reducing position bias and improving evaluation accuracy. Experimental results show that G-FOCUS surpasses existing inference strategies in consistency and accuracy for pairwise UI evaluation. Through promoting VLM-driven evaluation of UI persuasiveness, our work offers an approach to complement A/B testing, propelling progress in scalable UI preference modeling and design optimization. Code and data will be released publicly.

Can visual language models resolve textual ambiguity with visual cues? Let visual puns tell you!

Humans possess multimodal literacy, allowing them to actively integrate information from various modalities to form reasoning. Faced with challenges like lexical ambiguity in text, we supplement this with other modalities, such as thumbnail images or textbook illustrations. Is it possible for machines to achieve a similar multimodal understanding capability? In response, we present Understanding Pun with Image Explanations (UNPIE), a novel benchmark designed to assess the impact of multimodal inputs in resolving lexical ambiguities. Puns serve as the ideal subject for this evaluation due to their intrinsic ambiguity. Our dataset includes 1,000 puns, each accompanied by an image that explains both meanings. We pose three multimodal challenges with the annotations to assess different aspects of multimodal literacy; Pun Grounding, Disambiguation, and Reconstruction. The results indicate that various Socratic Models and Visual-Language Models improve over the text-only models when given visual context, particularly as the complexity of the tasks increases.