SynthTRIPs: A Knowledge-Grounded Framework for Benchmark Query Generation for Personalized Tourism Recommenders

Tourism Recommender Systems (TRS) are crucial in personalizing travel experiences by tailoring recommendations to users' preferences, constraints, and contextual factors. However, publicly available travel datasets often lack sufficient breadth and depth, limiting their ability to support advanced personalization strategies -- particularly for sustainable travel and off-peak tourism. In this work, we explore using Large Language Models (LLMs) to generate synthetic travel queries that emulate diverse user personas and incorporate structured filters such as budget constraints and sustainability preferences. This paper introduces a novel SynthTRIPs framework for generating synthetic travel queries using LLMs grounded in a curated knowledge base (KB). Our approach combines persona-based preferences (e.g., budget, travel style) with explicit sustainability filters (e.g., walkability, air quality) to produce realistic and diverse queries. We mitigate hallucination and ensure factual correctness by grounding the LLM responses in the KB. We formalize the query generation process and introduce evaluation metrics for assessing realism and alignment. Both human expert evaluations and automatic LLM-based assessments demonstrate the effectiveness of our synthetic dataset in capturing complex personalization aspects underrepresented in existing datasets. While our framework was developed and tested for personalized city trip recommendations, the methodology applies to other recommender system domains. Code and dataset are made public at https://bit.ly/synthTRIPs

Modeling Sustainable City Trips: Integrating CO2 Emissions, Popularity, and Seasonality into Tourism Recommender Systems

In an era of information overload and complex decision-making processes, Recommender Systems (RS) have emerged as indispensable tools across diverse domains, particularly travel and tourism. These systems simplify trip planning by offering personalized recommendations that consider individual preferences and address broader challenges like seasonality, travel regulations, and capacity constraints. The intricacies of the tourism domain, characterized by multiple stakeholders, including consumers, item providers, platforms, and society, underscore the complexity of achieving balance among diverse interests. Although previous research has focused on fairness in Tourism Recommender Systems (TRS) from a multistakeholder perspective, limited work has focused on generating sustainable recommendations. Our paper introduces a novel approach for assigning a sustainability indicator (SF index) for city trips accessible from the users' starting point, integrating Co2e analysis, destination popularity, and seasonal demand. Our methodology involves comprehensive data gathering on transportation modes and emissions, complemented by analyses of destination popularity and seasonal demand. A user study validates our index, showcasing its practicality and efficacy in providing well-rounded and sustainable city trip recommendations. Our findings contribute significantly to the evolution of responsible tourism strategies, harmonizing the interests of tourists, local communities, and the environment while paving the way for future research in responsible and equitable tourism practices.