LLMs Can Better Capture Human Judgments--With the Right Prompts

Are large language models (LLMs) bad at capturing human judgment? Two commonly stated limitations are that LLMs fail to capture full distributions of responses, and that their judgments are unstable across wording variations. We demonstrate simple prompting strategies that mitigate these limitations. Across two datasets--a U.S.-representative set of 144 moral scenarios and 38 moral beliefs from the International Social Survey Programme's Family and Changing Gender Roles module covering 32 countries--we show how simple elicitation techniques help improve AI-human alignment. First, prompting models to report standard deviations and response proportions recovers the full range of human responses better than common strategies. Second, ensuring scenarios are clear to human participants--as reflected in human confusion ratings--boosts model alignment, and LLMs can track human confusion ratings. At the same time, we find that LLMs' estimates of their own error are poorly calibrated, though they can predict human variability relatively well. These results suggest that asking better questions to LLMs can yield better answers.

WorldValuesBench: A Large-Scale Benchmark Dataset for Multi-Cultural Value Awareness of Language Models

The awareness of multi-cultural human values is critical to the ability of language models (LMs) to generate safe and personalized responses. However, this awareness of LMs has been insufficiently studied, since the computer science community lacks access to the large-scale real-world data about multi-cultural values. In this paper, we present WorldValuesBench, a globally diverse, large-scale benchmark dataset for the multi-cultural value prediction task, which requires a model to generate a rating response to a value question based on demographic contexts. Our dataset is derived from an influential social science project, World Values Survey (WVS), that has collected answers to hundreds of value questions (e.g., social, economic, ethical) from 94,728 participants worldwide. We have constructed more than 20 million examples of the type "(demographic attributes, value question) $\rightarrow$ answer" from the WVS responses. We perform a case study using our dataset and show that the task is challenging for strong open and closed-source models. On merely $11.1\%$, $25.0\%$, $72.2\%$, and $75.0\%$ of the questions, Alpaca-7B, Vicuna-7B-v1.5, Mixtral-8x7B-Instruct-v0.1, and GPT-3.5 Turbo can respectively achieve $<0.2$ Wasserstein 1-distance from the human normalized answer distributions. WorldValuesBench opens up new research avenues in studying limitations and opportunities in multi-cultural value awareness of LMs.