Abstract:Large language models (LLMs) are used worldwide, yet disproportionately reflect Western values, limiting their ability to represent diverse value systems. We introduce PLURAL, a large-scale, value-focused preference dataset grounded in the Integrated Values Survey (IVS), a nationally representative survey spanning 92 countries. Using a two-stage generation pipeline, we transform survey responses into synthetic preference triplets that preserve normative value signals while producing realistic scenarios. We release an initial version of PLURAL containing ~500,000 preference triplets representing people in 20 diverse countries. We evaluate PLURAL in three ways: (i) dataset-level validation showing that it preserves both cross-country value differences and within-country diversity from the original survey; (ii) automated evaluation showing that training on PLURAL improves alignment with target countries' cultural profiles, reducing mean absolute error by up to 27.7% relative to strong baselines; and (iii) blind human evaluation with 176 evaluators in India, Brazil, and Japan, who judge PLURAL-aligned responses as more representative of their national values. Together, these results show that PLURAL contains learnable signal for value steering, offering a scalable resource for pluralistic alignment. Dataset: https://huggingface.co/datasets/agdhruv/plural-alignment
Abstract:Large language models (LLMs) are used around the world but exhibit Western cultural tendencies. To address this cultural misalignment, many countries have begun developing "regional" LLMs tailored to local communities. Yet it remains unclear whether these models merely speak the language of their users or also reflect their cultural values and practices. Using India as a case study, we evaluate five Indic and five global LLMs along two key dimensions: values (via the Inglehart-Welzel map and GlobalOpinionQA) and practices (via CulturalBench and NormAd). Across all four tasks, we find that Indic models do not align more closely with Indian cultural norms than global models. In fact, an average American person is a better proxy for Indian cultural values than any Indic model. Even prompting strategies fail to meaningfully improve alignment. Ablations show that regional fine-tuning does not enhance cultural competence and may in fact hurt it by impeding recall of existing knowledge. We trace this failure to the scarcity of high-quality, untranslated, and culturally grounded pretraining and fine-tuning data. Our study positions cultural evaluation as a first-class requirement alongside multilingual benchmarks and offers a reusable methodology for developers. We call for deeper investments in culturally representative data to build and evaluate truly sovereign LLMs.