Social Convos: Capturing Agendas and Emotions on Social Media

Social media platforms are popular tools for disseminating targeted information during major public events like elections or pandemics. Systematic analysis of the message traffic can provide valuable insights into prevailing opinions and social dynamics among different segments of the population. We are specifically interested in influence spread, and in particular whether more deliberate influence operations can be detected. However, filtering out the essential messages with telltale influence indicators from the extensive and often chaotic social media traffic is a major challenge. In this paper we present a novel approach to extract influence indicators from messages circulating among groups of users discussing particular topics. We build upon the concept of a convo to identify influential authors who are actively promoting some particular agenda around that topic within the group. We focus on two influence indicators: the (control of) agenda and the use of emotional language.

TaskDiff: A Similarity Metric for Task-Oriented Conversations

The popularity of conversational digital assistants has resulted in the availability of large amounts of conversational data which can be utilized for improved user experience and personalized response generation. Building these assistants using popular large language models like ChatGPT also require additional emphasis on prompt engineering and evaluation methods. Textual similarity metrics are a key ingredient for such analysis and evaluations. While many similarity metrics have been proposed in the literature, they have not proven effective for task-oriented conversations as they do not take advantage of unique conversational features. To address this gap, we present TaskDiff, a novel conversational similarity metric that utilizes different dialogue components (utterances, intents, and slots) and their distributions to compute similarity. Extensive experimental evaluation of TaskDiff on a benchmark dataset demonstrates its superior performance and improved robustness over other related approaches.