MuseRAG: Idea Originality Scoring At Scale

An objective, face-valid way to assess the originality of creative ideas is to measure how rare each idea is within a population -- an approach long used in creativity research but difficult to automate at scale. Tabulating response frequencies via manual bucketing of idea rephrasings is labor-intensive, error-prone, and brittle under large corpora. We introduce a fully automated, psychometrically validated pipeline for frequency-based originality scoring. Our method, MuseRAG, combines large language models (LLMs) with an externally orchestrated retrieval-augmented generation (RAG) framework. Given a new idea, the system retrieves semantically similar prior idea buckets and zero-shot prompts the LLM to judge whether the new idea belongs to an existing bucket or forms a new one. The resulting buckets enable computation of frequency-based originality metrics. Across five datasets (N=1143, n_ideas=16294), MuseRAG matches human annotators in idea clustering structure and resolution (AMI = 0.59) and in participant-level scoring (r = 0.89) -- while exhibiting strong convergent and external validity. Our work enables intent-sensitive, human-aligned originality scoring at scale to aid creativity research.

AI Can Enhance Creativity in Social Networks

Can peer recommendation engines elevate people's creative performances in self-organizing social networks? Answering this question requires resolving challenges in data collection (e.g., tracing inspiration links and psycho-social attributes of nodes) and intervention design (e.g., balancing idea stimulation and redundancy in evolving information environments). We trained a model that predicts people's ideation performances using semantic and network-structural features in an online platform. Using this model, we built SocialMuse, which maximizes people's predicted performances to generate peer recommendations for them. We found treatment networks leveraging SocialMuse outperforming AI-agnostic control networks in several creativity measures. The treatment networks were more decentralized than the control, as SocialMuse increasingly emphasized network-structural features at large network sizes. This decentralization spreads people's inspiration sources, helping inspired ideas stand out better. Our study provides actionable insights into building intelligent systems for elevating creativity.