This letter proposes a deep-learning (DL)-based multi-user channel state information (CSI) feedback framework for massive multiple-input multiple-output systems, where the deep joint source-channel coding (DJSCC) is utilized to improve the CSI reconstruction accuracy. Specifically, we design a multi-user joint CSI feedback framework, whereby the CSI correlation of nearby users is utilized to reduce the feedback overhead. Under the framework, we propose a new residual cross-attention transformer architecture, which is deployed at the base station to further improve the CSI feedback performance. Moreover, to tackle the "cliff-effect" of conventional bit-level CSI feedback approaches, we integrated DJSCC into the multi-user CSI feedback, together with utilizing a two-stage training scheme to adapt to varying uplink noise levels. Experimental results demonstrate the superiority of our methods in CSI feedback performance, with low network complexity and better scalability.