Precise localization with respect to a set of objects of interest enables mobile robots to perform various tasks. With the rise of edge devices capable of deploying deep neural networks (DNNs) for real-time inference, it stands to reason to use artificial intelligence (AI) for the extraction of object-specific, semantic information from raw image data, such as the object class and the relative six degrees of freedom (6-DoF) pose. However, fusing such AI-based measurements in an Extended Kalman Filter (EKF) requires quantifying the DNNs' uncertainty and outlier rejection capabilities. This paper presents the benefits of reformulating the measurement equation in AI-based, object-relative state estimation. By deriving an EKF using the direct object-relative pose measurement, we can decouple the position and rotation measurements, thus limiting the influence of erroneous rotation measurements and allowing partial measurement rejection. Furthermore, we investigate the performance and consistency improvements for state estimators provided by replacing the fixed measurement covariance matrix of the 6-DoF object-relative pose measurements with the predicted aleatoric uncertainty of the DNN.