NAMeGEn: Creative Name Generation via A Novel Agent-based Multiple Personalized Goal Enhancement Framework

Trained on diverse human-authored texts, Large Language Models (LLMs) unlocked the potential for Creative Natural Language Generation (CNLG), benefiting various applications like advertising and storytelling. Nevertheless, CNLG still remains difficult due to two main challenges. (1) Multi-objective flexibility: user requirements are often personalized, fine-grained, and pluralistic, which LLMs struggle to satisfy simultaneously; (2) Interpretive complexity: beyond generation, creativity also involves understanding and interpreting implicit meaning to enhance users' perception. These challenges significantly limit current methods, especially in short-form text generation, in generating creative and insightful content. To address this, we focus on Chinese baby naming, a representative short-form CNLG task requiring adherence to explicit user constraints (e.g., length, semantics, anthroponymy) while offering meaningful aesthetic explanations. We propose NAMeGEn, a novel multi-agent optimization framework that iteratively alternates between objective extraction, name generation, and evaluation to meet diverse requirements and generate accurate explanations. To support this task, we further construct a classical Chinese poetry corpus with 17k+ poems to enhance aesthetics, and introduce CBNames, a new benchmark with tailored metrics. Extensive experiments demonstrate that NAMeGEn effectively generates creative names that meet diverse, personalized requirements while providing meaningful explanations, outperforming six baseline methods spanning various LLM backbones without any training.