CultureCLIP: Empowering CLIP with Cultural Awareness through Synthetic Images and Contextualized Captions

Pretrained vision-language models (VLMs) such as CLIP excel in multimodal understanding but struggle with contextually relevant fine-grained visual features, making it difficult to distinguish visually similar yet culturally distinct concepts. This limitation stems from the scarcity of high-quality culture-specific datasets, the lack of integrated contextual knowledge, and the absence of hard negatives highlighting subtle distinctions. To address these challenges, we first design a data curation pipeline that leverages open-sourced VLMs and text-to-image diffusion models to construct CulTwin, a synthetic cultural dataset. This dataset consists of paired concept-caption-image triplets, where concepts visually resemble each other but represent different cultural contexts. Then, we fine-tune CLIP on CulTwin to create CultureCLIP, which aligns cultural concepts with contextually enhanced captions and synthetic images through customized contrastive learning, enabling finer cultural differentiation while preserving generalization capabilities. Experiments on culturally relevant benchmarks show that CultureCLIP outperforms the base CLIP, achieving up to a notable 5.49% improvement in fine-grained concept recognition on certain tasks, while preserving CLIP's original generalization ability, validating the effectiveness of our data synthesis and VLM backbone training paradigm in capturing subtle cultural distinctions.