In contrastive learning, two views of an original image generated by different augmentations are considered as a positive pair whose similarity is required to be high. Moreover, two views of two different images are considered as a negative pair, and their similarity is encouraged to be low. Normally, a single similarity measure given by a single projection head is used to evaluate positive and negative sample pairs, respectively. However, due to the various augmentation strategies and varying intra-sample similarity, augmented views from the same image are often not similar. Moreover, due to inter-sample similarity, augmented views of two different images may be more similar than augmented views from the same image. As such, enforcing a high similarity for positive pairs and a low similarity for negative pairs may not always be achievable, and in the case of some pairs, forcing so may be detrimental to the performance. To address this issue, we propose to use multiple projection heads, each producing a separate set of features. Our loss function for pre-training emerges from a solution to the maximum likelihood estimation over head-wise posterior distributions of positive samples given observations. The loss contains the similarity measure over positive and negative pairs, each re-weighted by an individual adaptive temperature that is regularized to prevent ill solutions. Our adaptive multi-head contrastive learning (AMCL) can be applied to and experimentally improves several popular contrastive learning methods such as SimCLR, MoCo and Barlow Twins. Such improvement is consistent under various backbones and linear probing epoches and is more significant when multiple augmentation methods are used.