A Multidimensional AI-powered Framework for Analyzing Tourist Perception in Historic Urban Quarters: A Case Study in Shanghai

Historic urban quarters play a vital role in preserving cultural heritage while serving as vibrant spaces for tourism and everyday life. Understanding how tourists perceive these environments is essential for sustainable, human-centered urban planning. This study proposes a multidimensional AI-powered framework for analyzing tourist perception in historic urban quarters using multimodal data from social media. Applied to twelve historic quarters in central Shanghai, the framework integrates focal point extraction, color theme analysis, and sentiment mining. Visual focus areas are identified from tourist-shared photos using a fine-tuned semantic segmentation model. To assess aesthetic preferences, dominant colors are extracted using a clustering method, and their spatial distribution across quarters is analyzed. Color themes are further compared between social media photos and real-world street views, revealing notable shifts. This divergence highlights potential gaps between visual expectations and the built environment, reflecting both stylistic preferences and perceptual bias. Tourist reviews are evaluated through a hybrid sentiment analysis approach combining a rule-based method and a multi-task BERT model. Satisfaction is assessed across four dimensions: tourist activities, built environment, service facilities, and business formats. The results reveal spatial variations in aesthetic appeal and emotional response. Rather than focusing on a single technical innovation, this framework offers an integrated, data-driven approach to decoding tourist perception and contributes to informed decision-making in tourism, heritage conservation, and the design of aesthetically engaging public spaces.