Web-Browsing LLMs Can Access Social Media Profiles and Infer User Demographics

Large language models (LLMs) have traditionally relied on static training data, limiting their knowledge to fixed snapshots. Recent advancements, however, have equipped LLMs with web browsing capabilities, enabling real time information retrieval and multi step reasoning over live web content. While prior studies have demonstrated LLMs ability to access and analyze websites, their capacity to directly retrieve and analyze social media data remains unexplored. Here, we evaluate whether web browsing LLMs can infer demographic attributes of social media users given only their usernames. Using a synthetic dataset of 48 X (Twitter) accounts and a survey dataset of 1,384 international participants, we show that these models can access social media content and predict user demographics with reasonable accuracy. Analysis of the synthetic dataset further reveals how LLMs parse and interpret social media profiles, which may introduce gender and political biases against accounts with minimal activity. While this capability holds promise for computational social science in the post API era, it also raises risks of misuse particularly in information operations and targeted advertising underscoring the need for safeguards. We recommend that LLM providers restrict this capability in public facing applications, while preserving controlled access for verified research purposes.

Open-Source Large Language Models Outperform Crowd Workers and Approach ChatGPT in Text-Annotation Tasks

This study examines the performance of open-source Large Language Models (LLMs) in text annotation tasks and compares it with proprietary models like ChatGPT and human-based services such as MTurk. While prior research demonstrated the high performance of ChatGPT across numerous NLP tasks, open-source LLMs like HugginChat and FLAN are gaining attention for their cost-effectiveness, transparency, reproducibility, and superior data protection. We assess these models using both zero-shot and few-shot approaches and different temperature parameters across a range of text annotation tasks. Our findings show that while ChatGPT achieves the best performance in most tasks, open-source LLMs not only outperform MTurk but also demonstrate competitive potential against ChatGPT in specific tasks.