Gender-Based Heterogeneity in Youth Privacy-Protective Behavior for Smart Voice Assistants: Evidence from Multigroup PLS-SEM

This paper investigates how gender shapes privacy decision-making in youth smart voice assistant (SVA) ecosystems. Using survey data from 469 Canadian youths aged 16-24, we apply multigroup Partial Least Squares Structural Equation Modeling to compare males (N=241) and females (N=174) (total N = 415) across five privacy constructs: Perceived Privacy Risks (PPR), Perceived Privacy Benefits (PPBf), Algorithmic Transparency and Trust (ATT), Privacy Self-Efficacy (PSE), and Privacy Protective Behavior (PPB). Results provide exploratory evidence of gender heterogeneity in selected pathways. The direct effect of PPR on PPB is stronger for males (Male: \b{eta} = 0.424; Female: \b{eta} = 0.233; p < 0.1), while the indirect effect of ATT on PPB via PSE is stronger for females (Female: \b{eta} = 0.229; Male: \b{eta} = 0.132; p < 0.1). Descriptive analysis of non-binary (N=15) and prefer-not-to-say participants (N=39) shows lower trust and higher perceived risk than the binary groups, motivating future work with adequately powered gender-diverse samples. Overall, the findings provide exploratory evidence that gender may moderate key privacy pathways, supporting more responsive transparency and control interventions for youth SVA use.

Balancing Usability and Compliance in AI Smart Devices: A Privacy-by-Design Audit of Google Home, Alexa, and Siri

This paper investigates the privacy and usability of AI-enabled smart devices commonly used by youth, focusing on Google Home Mini, Amazon Alexa, and Apple Siri. While these devices provide convenience and efficiency, they also raise privacy and transparency concerns due to their always-listening design and complex data management processes. The study proposes and applies a combined framework of Heuristic Evaluation, Personal Information Protection and Electronic Documents Act (PIPEDA) Compliance Assessment, and Youth-Centered Usability Testing to assess whether these devices align with Privacy-by-Design principles and support meaningful user control. Results show that Google Home achieved the highest usability score, while Siri scored highest in regulatory compliance, indicating a trade-off between user convenience and privacy protection. Alexa demonstrated clearer task navigation but weaker transparency in data retention. Findings suggest that although youth may feel capable of managing their data, their privacy self-efficacy remains limited by technical design, complex settings, and unclear data policies. The paper concludes that enhancing transparency, embedding privacy guidance during onboarding, and improving policy alignment are critical steps toward ensuring that smart devices are both usable and compliant with privacy standards that protect young users.