Virtual Fashion Photo-Shoots: Building a Large-Scale Garment-Lookbook Dataset

Fashion image generation has so far focused on narrow tasks such as virtual try-on, where garments appear in clean studio environments. In contrast, editorial fashion presents garments through dynamic poses, diverse locations, and carefully crafted visual narratives. We introduce the task of virtual fashion photo-shoot, which seeks to capture this richness by transforming standardized garment images into contextually grounded editorial imagery. To enable this new direction, we construct the first large-scale dataset of garment-lookbook pairs, bridging the gap between e-commerce and fashion media. Because such pairs are not readily available, we design an automated retrieval pipeline that aligns garments across domains, combining visual-language reasoning with object-level localization. We construct a dataset with three garment-lookbook pair accuracy levels: high quality (10,000 pairs), medium quality (50,000 pairs), and low quality (300,000 pairs). This dataset offers a foundation for models that move beyond catalog-style generation and toward fashion imagery that reflects creativity, atmosphere, and storytelling.