LMMRec: LLM-driven Motivation-aware Multimodal Recommendation

Motivation-based recommendation systems uncover user behavior drivers. Motivation modeling, crucial for decision-making and content preference, explains recommendation generation. Existing methods often treat motivation as latent variables from interaction data, neglecting heterogeneous information like review text. In multimodal motivation fusion, two challenges arise: 1) achieving stable cross-modal alignment amid noise, and 2) identifying features reflecting the same underlying motivation across modalities. To address these, we propose LLM-driven Motivation-aware Multimodal Recommendation (LMMRec), a model-agnostic framework leveraging large language models for deep semantic priors and motivation understanding. LMMRec uses chain-of-thought prompting to extract fine-grained user and item motivations from text. A dual-encoder architecture models textual and interaction-based motivations for cross-modal alignment, while Motivation Coordination Strategy and Interaction-Text Correspondence Method mitigate noise and semantic drift through contrastive learning and momentum updates. Experiments on three datasets show LMMRec achieves up to a 4.98\% performance improvement.