From Style Replication to Style Exploration: Enabling Art Style Exploration with Analyze-Experiment-Resituate Framework

Art style is a signature of professional digital artists that develops through repeated experimentation, reflection, and adaptation. While generative AI (GenAI) can reproduce styles with high fidelity, current tools provide limited support for exploring new stylistic directions and may encourage style replication over exploration. To address this gap, we propose Analyze-Experiment-Resituate (AER), a framework for AI-assisted style exploration derived from interviews with 10 professional digital artists. Rather than prioritizing visually appealing outputs alone, AER supports three core practices of style exploration, including interpreting references, trying out stylistic possibilities, and reflecting on how emerging styles may be received. Specifically, AER enabled artists to (1) analyze artworks into interpretable stylistic elements, (2) have controllable experimentation guided by their own choices, and (3) resituate emerging styles through simulated social perspectives. We implemented AER in a prototype system and evaluated it in a controlled study with 16 artists. Compared with a direct style-transfer workflow, AER increased artists' agency and reflection as they pursued new stylistic directions. A two-week field study with four artists revealed how the AER framework influenced daily style exploration, such as reflection, experimentation, and stylistic decision-making at each stage. We discuss opportunities and challenges in designing AI-assisted style-exploration workflows, and outline implications for future artistic support tools.

GenTune: Toward Traceable Prompts to Improve Controllability of Image Refinement in Environment Design

Environment designers in the entertainment industry create imaginative 2D and 3D scenes for games, films, and television, requiring both fine-grained control of specific details and consistent global coherence. Designers have increasingly integrated generative AI into their workflows, often relying on large language models (LLMs) to expand user prompts for text-to-image generation, then iteratively refining those prompts and applying inpainting. However, our formative study with 10 designers surfaced two key challenges: (1) the lengthy LLM-generated prompts make it difficult to understand and isolate the keywords that must be revised for specific visual elements; and (2) while inpainting supports localized edits, it can struggle with global consistency and correctness. Based on these insights, we present GenTune, an approach that enhances human--AI collaboration by clarifying how AI-generated prompts map to image content. Our GenTune system lets designers select any element in a generated image, trace it back to the corresponding prompt labels, and revise those labels to guide precise yet globally consistent image refinement. In a summative study with 20 designers, GenTune significantly improved prompt--image comprehension, refinement quality, and efficiency, and overall satisfaction (all $p < .01$) compared to current practice. A follow-up field study with two studios further demonstrated its effectiveness in real-world settings.