ExposureEngine: Oriented Logo Detection and Sponsor Visibility Analytics in Sports Broadcasts

Quantifying sponsor visibility in sports broadcasts is a critical marketing task traditionally hindered by manual, subjective, and unscalable analysis methods. While automated systems offer an alternative, their reliance on axis-aligned Horizontal Bounding Box (HBB) leads to inaccurate exposuremetrics when logos appear rotated or skewed due to dynamic camera angles and perspective distortions. This paper introduces ExposureEngine, an end-to-end system designed for accurate, rotation-aware sponsor visibility analytics in sports broadcasts, demonstrated in a soccer case study. Our approach predicts Oriented Bounding Box (OBB) to provide a geometrically precise fit to each logo regardless of the orientation on-screen. To train and evaluate our detector, we developed a new dataset comprising 1,103 frames from Swedish elite soccer, featuring 670 unique sponsor logos annotated with OBBs. Our model achieves a mean Average Precision (mAP@0.5) of 0.859, with a precision of 0.96 and recall of 0.87, demonstrating robust performance in localizing logos under diverse broadcast conditions. The system integrates these detections into an analytical pipeline that calculates precise visibility metrics, such as exposure duration and on-screen coverage. Furthermore, we incorporate a language-driven agentic layer, enabling users to generate reports, summaries, and media content through natural language queries. The complete system, including the dataset and the analytics dashboard, provides a comprehensive solution for auditable and interpretable sponsor measurement in sports media. An overview of the ExposureEngine is available online: https://youtu.be/tRw6OBISuW4 .

MMSys'22 Grand Challenge on AI-based Video Production for Soccer

Soccer has a considerable market share of the global sports industry, and the interest in viewing videos from soccer games continues to grow. In this respect, it is important to provide game summaries and highlights of the main game events. However, annotating and producing events and summaries often require expensive equipment and a lot of tedious, cumbersome, manual labor. Therefore, automating the video production pipeline providing fast game highlights at a much lower cost is seen as the "holy grail". In this context, recent developments in Artificial Intelligence (AI) technology have shown great potential. Still, state-of-the-art approaches are far from being adequate for practical scenarios that have demanding real-time requirements, as well as strict performance criteria (where at least the detection of official events such as goals and cards must be 100% accurate). In addition, event detection should be thoroughly enhanced by annotation and classification, proper clipping, generating short descriptions, selecting appropriate thumbnails for highlight clips, and finally, combining the event highlights into an overall game summary, similar to what is commonly aired during sports news. Even though the event tagging operation has by far received the most attention, an end-to-end video production pipeline also includes various other operations which serve the overall purpose of automated soccer analysis. This challenge aims to assist the automation of such a production pipeline using AI. In particular, we focus on the enhancement operations that take place after an event has been detected, namely event clipping (Task 1), thumbnail selection (Task 2), and game summarization (Task 3). Challenge website: https://mmsys2022.ie/authors/grand-challenge.