In recent years, Large Language Models (LLMs) have shown remarkable performance in generating human-like text, proving to be a valuable asset across various applications. However, adapting these models to incorporate new, out-of-domain knowledge remains a challenge, particularly for facts and events that occur after the model's knowledge cutoff date. This paper investigates the effectiveness of Supervised Fine-Tuning (SFT) as a method for knowledge injection in LLMs, specifically focusing on the domain of recent sporting events. We compare different dataset generation strategies -- token-based and fact-based scaling -- to create training data that helps the model learn new information. Our experiments on GPT-4 demonstrate that while token-based scaling can lead to improvements in Q&A accuracy, it may not provide uniform coverage of new knowledge. Fact-based scaling, on the other hand, offers a more systematic approach to ensure even coverage across all facts. We present a novel dataset generation process that leads to more effective knowledge ingestion through SFT, and our results show considerable performance improvements in Q&A tasks related to out-of-domain knowledge. This study contributes to the understanding of domain adaptation for LLMs and highlights the potential of SFT in enhancing the factuality of LLM responses in specific knowledge domains.
YouTube, a world-famous video sharing website, maintains a list of the top trending videos on the platform. Due to its huge amount of users, it enables researchers to understand people's preference by analyzing the trending videos. Trending videos vary from country to country. By analyzing such differences and changes, we can tell how users' preferences differ over locations. Previous work focuses on analyzing such culture preferences from videos' metadata, while the culture information hidden within the visual content has not been discovered. In this study, we explore culture preferences among countries using the thumbnails of YouTube trending videos. We first process the thumbnail images of the videos using object detectors. The collected object information is then used for various statistical analysis. In particular, we examine the data from three perspectives: geographical locations, video genres and users' reactions. Experimental results indicate that the users from similar cultures shares interests in watching similar videos on YouTube. Our study demonstrates that discovering the culture preference through the thumbnails can be an effective mechanism for video social media analysis.