Data augmentation for recommender system: A semi-supervised approach using maximum margin matrix factorization

Collaborative filtering (CF) has become a popular method for developing recommender systems (RS) where ratings of a user for new items is predicted based on her past preferences and available preference information of other users. Despite the popularity of CF-based methods, their performance is often greatly limited by the sparsity of observed entries. In this study, we explore the data augmentation and refinement aspects of Maximum Margin Matrix Factorization (MMMF), a widely accepted CF technique for the rating predictions, which have not been investigated before. We exploit the inherent characteristics of CF algorithms to assess the confidence level of individual ratings and propose a semi-supervised approach for rating augmentation based on self-training. We hypothesize that any CF algorithm's predictions with low confidence are due to some deficiency in the training data and hence, the performance of the algorithm can be improved by adopting a systematic data augmentation strategy. We iteratively use some of the ratings predicted with high confidence to augment the training data and remove low-confidence entries through a refinement process. By repeating this process, the system learns to improve prediction accuracy. Our method is experimentally evaluated on several state-of-the-art CF algorithms and leads to informative rating augmentation, improving the performance of the baseline approaches.