A methodology for analyzing financial needs hierarchy from social discussions using LLM

This study examines the hierarchical structure of financial needs as articulated in social media discourse, employing generative AI techniques to analyze large-scale textual data. While human needs encompass a broad spectrum from fundamental survival to psychological fulfillment financial needs are particularly critical, influencing both individual well-being and day-to-day decision-making. Our research advances the understanding of financial behavior by utilizing large language models (LLMs) to extract and analyze expressions of financial needs from social media posts. We hypothesize that financial needs are organized hierarchically, progressing from short-term essentials to long-term aspirations, consistent with theoretical frameworks established in the behavioral sciences. Through computational analysis, we demonstrate the feasibility of identifying these needs and validate the presence of a hierarchical structure within them. In addition to confirming this structure, our findings provide novel insights into the content and themes of financial discussions online. By inferring underlying needs from naturally occurring language, this approach offers a scalable and data-driven alternative to conventional survey methodologies, enabling a more dynamic and nuanced understanding of financial behavior in real-world contexts.

Leveraging LLMs for Mental Health: Detection and Recommendations from Social Discussions

Textual data from social platforms captures various aspects of mental health through discussions around and across issues, while users reach out for help and others sympathize and offer support. We propose a comprehensive framework that leverages Natural Language Processing (NLP) and Generative AI techniques to identify and assess mental health disorders, detect their severity, and create recommendations for behavior change and therapeutic interventions based on users' posts on Reddit. To classify the disorders, we use rule-based labeling methods as well as advanced pre-trained NLP models to extract nuanced semantic features from the data. We fine-tune domain-adapted and generic pre-trained NLP models based on predictions from specialized Large Language Models (LLMs) to improve classification accuracy. Our hybrid approach combines the generalization capabilities of pre-trained models with the domain-specific insights captured by LLMs, providing an improved understanding of mental health discourse. Our findings highlight the strengths and limitations of each model, offering valuable insights into their practical applicability. This research potentially facilitates early detection and personalized care to aid practitioners and aims to facilitate timely interventions and improve overall well-being, thereby contributing to the broader field of mental health surveillance and digital health analytics.